{"product_id":"serum-anti-chute-fortifiant-genesis-kerastase","title":"Sérum Anti-Chute Fortifiant Genesis 90ml - Daily Anti-Shedding Strengthening Serum","description":"\u003cdiv\u003e\n\u003cp\u003eThe daily serum of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a leave-in treatment to strengthen weak hair prone to breakage. Enriched with a powerful blend of Aminexil, Edelweiss flower extract and Ginger root - it improves hair resilience, helps reduce thinning and enhances its natural beauty. With daily use it soothes and reinforces the scalp's protective barrier.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRe-anchors the hair fiber to the root.\u003c\/li\u003e\n\u003cli\u003eActs effectively against hair thinning after six weeks of use.\u003c\/li\u003e\n\u003cli\u003eSoothes and reduces itching and scalp discomfort.\u003c\/li\u003e\n\u003cli\u003eStrengthens the scalp and improves the function of its barrier.\u003c\/li\u003e\n\u003cli\u003eLeaves no greasy feel at the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse once a day, morning or evening, for six months. On a dry or towel-dried scalp, part the hair into four sections and apply one dose to each (four doses per treatment). Massage gently, let the serum absorb, and do not rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAminexil 1.5%\u003c\/strong\u003e - helps strengthen the hair's anchoring in the scalp and prevents the hardening of collagen around the hair follicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e - helps improve micro-circulation in the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor an intensive anti-shedding treatment, start with a \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003eCure Anti-Chute Intensive\u003c\/a\u003e course for 6 weeks, then switch to the daily serum for maintenance. Combine with the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e bath for gentle cleansing that prepares the scalp.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe daily serum for the anti-shedding routine. Four doses on the scalp, massage, no rinsing. Six months of consistency - and it works.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31685136646167,"sku":"3474636858002","price":220.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636858002_EN_01_8dc8b25b-7434-48e9-8b00-abc9c8b19695.jpg?v=1780833349","url":"https:\/\/philnjoe.com\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase","provider":"Phil\u0026Joe","version":"1.0","type":"link"}