{"product_id":"masque-ultra-violet-blond-absolu-200ml-kerastase","title":"Masque Ultra-Violet Blond Absolu 200ml - Purple Mask for Neutralizing Yellow Tones","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eBlonde starting to show yellow, orange or copper tones between colorings? Masque Ultra-Violet from Kérastase's \u003ca href=\"\/en\/collections\/blond-absolu\"\u003eBlond Absolu\u003c\/a\u003e line is a pigmented purple mask for instant neutralization of unwanted undertones, for a cool and glowing blonde.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhy neutralize yellow tones in blonde hair?\u003c\/h3\u003e\n\u003cp\u003eCool blonde - platinum, ash, Nordic ash - loses tone strength within weeks due to sun exposure, mineral water and use of heat tools. Yellowing is a natural result of bleached hair oxidation. To maintain cool blonde, it's essential to neutralize these tones using a strong purple pigment that cancels yellow on the color wheel.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhat is MASQUE ULTRA-VIOLET\u003c\/h3\u003e\n\u003cp\u003eIntensive mask enriched with purple pigments, instantly neutralizes yellow, orange and copper tones to preserve a cool blonde with glow and shine. Simultaneously, the formula nourishes and hydrates the fragile hair fiber after bleaching. Ideal for neutralizing undertones on blonde, bleached or highlighted hair.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp\u003e- Concentrated purple pigment: instantly neutralizes yellow tones\u003cbr\u003e- Hyaluronic acid: deep moisture restoration\u003cbr\u003e- Edelweiss flower extract: antioxidant and strengthening\u003cbr\u003e- Camellia oil: softness and hair fiber flexibility\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eResults\u003c\/h3\u003e\n\u003cp\u003e- Yellowing is neutralized after one use\u003cbr\u003e- Blonde looks cool, clean and glowing\u003cbr\u003e- Hair feels soft, full of moisture and stronger\u003cbr\u003e- Color stays intense between colorings\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampoo (\u003ca href=\"\/en\/products\/bain-lumiere-blond-absolu-250ml-kerastase\"\u003eBain Lumière\u003c\/a\u003e), squeeze out excess water. Apply the mask from mid-lengths to ends, avoid the scalp. Leave on for 3-5 minutes only (no more!). Rinse thoroughly. Use once a week. For very yellow blondes, can be left up to 10 minutes, but monitor closely from the start.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #1a1a1a; color: #f5e6c8; padding: 20px; border-left: 4px solid #d4af6e; margin: 24px 0;\"\u003e\n  \u003ch3 style=\"color: #d4af6e; margin: 0 0 10px 0; border: none; padding: 0;\"\u003eJoe's tip, Kérastase Ambassador\u003c\/h3\u003e\n  \u003cp style=\"color: #f5e6c8; margin: 0; line-height: 1.7;\"\u003eThe key with the purple mask is timing. Three minutes is usually enough to neutralize the yellow. If you leave it too long - the hair can take on a purple tone itself, especially if your blonde is very light. It's always better to start short and extend gradually as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWill the mask stain the bathtub or hands?\u003c\/strong\u003e\u003cbr\u003eThe pigment can leave contact marks on hands or surfaces. Recommended to use gloves and rinse the bathtub after use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen should I use it - before or after coloring?\u003c\/strong\u003e\u003cbr\u003eThe mask is for maintenance between colorings. Don't use in the first week after bleaching - let the hair stabilize first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for natural blonde hair?\u003c\/strong\u003e\u003cbr\u003eIt's especially effective on bleached hair. On natural blonde that doesn't yellow, using Bain Lumière daily is usually enough.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\u003cp\u003eDiscover all \u003ca href=\"\/en\/collections\/conditioners-masks\"\u003eKérastase Masks and Conditioners\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"200ML","offer_id":19806292246585,"sku":"3474636692408","price":209.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636692408_EN_01_22699c72-f817-492a-9167-0b0a5a61cfa4.jpg?v=1780833348","url":"https:\/\/philnjoe.com\/en\/products\/masque-ultra-violet-blond-absolu-200ml-kerastase","provider":"Phil\u0026Joe","version":"1.0","type":"link"}