{"product_id":"cicaflash-masque-fortifiant-blond-absolu-250ml-kerastase","title":"Cicaflash Masque Fortifiant Blond Absolu 250ml - Intensive Restorative Mask for Bleached Hair","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eBleached hair that feels brittle, dry or \"absorbs\" endless moisture without holding it? Cicaflash from Kérastase's \u003ca href=\"\/en\/collections\/blond-absolu\"\u003eBlond Absolu\u003c\/a\u003e line is an intensive restorative treatment that strengthens the hair fiber and restores its resilience, softness and healthy look.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhy does bleached hair need a strengthening treatment?\u003c\/h3\u003e\n\u003cp\u003eThe bleaching process breaks the disulfide bonds that strengthen the hair fiber and removes some of the natural melanin. The result: hair with high vulnerability to breakage, chronic dryness and difficulty holding moisture. Bleached hair needs a treatment that restores the internal structure of the fiber, not just the external appearance.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhat is CICAFLASH\u003c\/h3\u003e\n\u003cp\u003eIntensive treatment to help strengthen the hair fiber after bleaching, suitable for blonde, bleached or highlighted hair. A creamy-textured mask that helps with powerful nourishment, delivers intensive treatment to strengthen and restore the fiber, and improves hair resilience and flexibility. Hair leaves the shower soft, strong and with a restored feel.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp\u003e- Hyaluronic acid: restores deep moisture and body to the fiber\u003cbr\u003e- Edelweiss flower extract: antioxidant and inner strengthening\u003cbr\u003e- Arginine amino acid: strengthens keratin bonds\u003cbr\u003e- Strengthening polymers: improved hair fiber resilience\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eResults\u003c\/h3\u003e\n\u003cp\u003e- Hair fiber feels stronger and more resilient\u003cbr\u003e- Hair is soft, flexible and less brittle\u003cbr\u003e- Shiny, healthy look for bleached hair\u003cbr\u003e- Gradual improvement over time with consistent use\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampoo (\u003ca href=\"\/en\/products\/bain-lumiere-blond-absolu-250ml-kerastase\"\u003eBain Lumière\u003c\/a\u003e), squeeze out excess water. Apply a generous amount from mid-lengths to ends. Massage and distribute with a comb. Leave on for 5 minutes. Rinse thoroughly. Use once a week or more depending on hair condition. Can be paired with \u003ca href=\"\/en\/products\/cicaplasme-serum-protecteur-blond-absolu-150ml-kerastase\"\u003eCicaplasme\u003c\/a\u003e for styling with full thermal protection.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #1a1a1a; color: #f5e6c8; padding: 20px; border-left: 4px solid #d4af6e; margin: 24px 0;\"\u003e\n  \u003ch3 style=\"color: #d4af6e; margin: 0 0 10px 0; border: none; padding: 0;\"\u003eJoe's tip, Kérastase Ambassador\u003c\/h3\u003e\n  \u003cp style=\"color: #f5e6c8; margin: 0; line-height: 1.7;\"\u003eAfter significant bleaching in the salon, I recommend replacing the regular mask with Cicaflash twice a week for the first week. The new hair coming out of bleaching needs intensive support to stabilize. After about two weeks you can return to a routine of once a week.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between Cicaflash and \u003ca href=\"\/en\/products\/masque-cicaextreme-blond-absolu-200ml-kerastase\"\u003eMasque CicaExtrême\u003c\/a\u003e?\u003c\/strong\u003e\u003cbr\u003eCicaflash is the daily-to-weekly maintenance treatment, flexible creamy texture. CicaExtrême is the more intensive clinical treatment for very damaged hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it replace the conditioner?\u003c\/strong\u003e\u003cbr\u003eYes, it replaces the conditioner on the day of use. On other days, regular shampoo + conditioner is fine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long until I see results?\u003c\/strong\u003e\u003cbr\u003eImmediate effect on softness, real fiber restoration after 3-4 consistent uses.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\u003cp\u003eDiscover all \u003ca href=\"\/en\/collections\/conditioners-masks\"\u003eKérastase Masks and Conditioners\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":19806279139385,"sku":"3474636692361","price":174.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636692361_EN_01_4894e693-cedc-45b6-8786-30025465314d.jpg?v=1780833303","url":"https:\/\/philnjoe.com\/en\/products\/cicaflash-masque-fortifiant-blond-absolu-250ml-kerastase","provider":"Phil\u0026Joe","version":"1.0","type":"link"}