{"product_id":"bain-nutri-fortifiant-genesis-250ml-kerastase","title":"Bain Nutri-Fortifiant Genesis 250ml - Nourishing Strengthening Shampoo for Dry Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe nourishing version of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a strengthening shampoo for dry, weak hair prone to breakage. The rich formula creates an airy lather and delivers intensive nourishment from mid-lengths to the ends, while reducing hair thinning caused by breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e93.3% less hair breakage.\u003c\/li\u003e\n\u003cli\u003e93.3% more resilience and strength.\u003c\/li\u003e\n\u003cli\u003e49% increase in hair softness.\u003c\/li\u003e\n\u003cli\u003e65% more nourishment and moisture.\u003c\/li\u003e\n\u003cli\u003ePaired with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask, it gives body and volume to the hair fiber.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount and spread from roots to ends. On the first wash, massage the scalp thoroughly, then rinse. Repeat, focusing on the lengths. Rinse well.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor the best result, add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, protect the hair from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e, and for a light everyday finish choose the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe nourishing version of Genesis. If your hair is both dry and prone to breakage - this is the shampoo. Rich but not sticky, nourishing from mid-lengths to ends.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38023874150592,"sku":"3474636858033","price":129.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636858033_EN_01_955ece15-6a59-4d1e-b12c-2dd818b05607.jpg?v=1780833350","url":"https:\/\/philnjoe.com\/en\/products\/bain-nutri-fortifiant-genesis-250ml-kerastase","provider":"Phil\u0026Joe","version":"1.0","type":"link"}