{"product_id":"bain-hydra-fortifiant-genesis-250ml-kerastase","title":"Bain Hydra-Fortifiant Genesis 250ml - Strengthening Shampoo for Weak Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase was developed to restore strength and density to fine, brittle hair. This bath is the starting point of the routine: it cleanses gently and strengthens the hair fiber to reduce the risk of hair thinning due to breakage. Especially gentle in removing sebum and pollution particles from the scalp, leaving hair looking healthy and shiny.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair is more resilient.\u003c\/li\u003e\n\u003cli\u003eHair is rich in moisture and softness.\u003c\/li\u003e\n\u003cli\u003eCombined with \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e, gives body and volume to the hair fiber.\u003c\/li\u003e\n\u003cli\u003eHair 3x shinier.\u003c\/li\u003e\n\u003cli\u003eSense-awakening wash experience.\u003c\/li\u003e\n\u003cli\u003e97% formulas sourced from natural ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. On the first wash, massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor best results, pair the bath with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e once a week, add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, and protect the hair from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe foundation of the Genesis routine for hair that's starting to thin. A daily shampoo that doesn't weigh down - its classic pairing is the Fondant Renforçateur.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38023812186304,"sku":"3474636857814","price":129.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857814_EN_01_754c728b-e536-4288-9338-a6b34dbf68b1.jpg?v=1780833349","url":"https:\/\/philnjoe.com\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase","provider":"Phil\u0026Joe","version":"1.0","type":"link"}