{"title":"PREMIÈRE","description":"\u003cstyle\u003e.collection-hero__title{display:none !important}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Assistant:wght@200;300;400;500;600\u0026display=swap\u0026subset=hebrew,latin');\n.kg-hero{position:relative;width:100%;box-sizing:border-box;min-height:clamp(290px,33vw,440px);background-color:var(--kgbg);background-image:var(--kgimg);background-repeat:no-repeat;background-position:right 2% center;background-size:auto var(--kgsz);overflow:hidden;margin:0 0 1.6rem}\n.kg-hero-ov{position:absolute;top:50%;left:0;transform:translateY(-50%);width:var(--kgw,50%);box-sizing:border-box;padding:0 16px;direction:ltr;text-align:center;z-index:3}\n.kg-hero-name{font-family:'Assistant',sans-serif;font-weight:200;letter-spacing:.15em;text-transform:uppercase;font-size:clamp(22px,3.05vw,40px);line-height:1.05;color:#232323;margin:0;display:block}\n.kg-hero-line{display:block;width:clamp(90px,9vw,150px);height:2px;background-color:var(--kgac);margin:.6em auto .6em}\n.kg-hero-con{font-family:'Assistant',sans-serif;font-weight:600;letter-spacing:.04em;font-size:clamp(13px,1.6vw,20px);line-height:1.3;color:#2b2b2b;margin:0 0 .5em;text-align:center}\n.kg-hero-desc{font-family:'Assistant',sans-serif;font-weight:400;font-size:clamp(12px,1.35vw,17px);line-height:1.8;color:#555;margin:0 auto;max-width:430px;text-align:center}\n@media(max-width:768px){.kg-hero{min-height:0;height:auto;background-size:contain;background-position:top center;padding-top:var(--kgpad,26vw)}.kg-hero-ov{position:static;transform:none;width:auto;padding:10px 22px 24px}.kg-hero-name{font-size:28px}.kg-hero-desc{max-width:none}}\n\u003c\/style\u003e\n\u003cdiv class='kg-hero' style='--kgbg:#F8F8F8;--kgimg:url(https:\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/banner_premiere.jpg);--kgsz:90%;--kgac:#A85267;--kgpad:30vw'\u003e\u003cdiv class='kg-hero-ov'\u003e\u003cspan class='kg-hero-name'\u003ePREMIÈRE\u003c\/span\u003e\u003cspan class='kg-hero-line'\u003e\u003c\/span\u003e\u003cp class='kg-hero-con'\u003eBreakage and split ends — first repair\u003c\/p\u003e\u003cp class='kg-hero-desc'\u003eKérastase's first repair for damaged, brittle hair. Première reduces breakage, seals the fibre and minimises split ends, for strong, smooth, healthy hair from the very first use.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cscript\u003e(function(){function fb(){var h=document.querySelector('.kg-hero');if(!h)return;h.style.position='relative';h.style.width=document.documentElement.clientWidth+'px';h.style.marginLeft='0';h.style.left='0px';var x=h.getBoundingClientRect().left;h.style.left=(-x)+'px';}function run(){fb();setTimeout(fb,150);setTimeout(fb,600);setTimeout(fb,1500);}if(document.readyState!=='loading')run();else document.addEventListener('DOMContentLoaded',run);window.addEventListener('load',run);window.addEventListener('resize',fb);})();\u003c\/script\u003e\n\u003cdiv id='kg-more' style='max-width:760px;margin:1.6rem auto 0;text-align:center'\u003e\u003cp dir='ltr' style='font-family:Assistant,sans-serif;font-size:13px;color:#888;font-style:italic;line-height:1.7'\u003e\u003cspan style='display:block;color:#ccc;font-style:normal;letter-spacing:.5em;margin-bottom:.7em'\u003e· · ·\u003c\/span\u003eTo complete your routine, discover also \u003ca href=\"\/en\/collections\/resistance\" style='color:#888;text-decoration:underline'\u003eRésistance\u003c\/a\u003e to strengthen the hair and \u003ca href=\"\/en\/collections\/genesis\" style='color:#888;text-decoration:underline'\u003eGenesis\u003c\/a\u003e to reduce hair fall. \u003ca href=\"\/en\/collections\/kerastase-philnjoe\" style='color:#888;text-decoration:underline'\u003eAll Kérastase ranges\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e","products":[{"product_id":"bain-decalcifiant-reparateur-premiere-250ml-kerastase","title":"Bain Décalcifiant Réparateur Première 250ml - Calcium-Removing Restorative Shampoo","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eHair that has been through chemical treatments and loses shine and flexibility because of hard water? Bain Décalcifiant Réparateur from Kérastase's \u003ca href=\"\/en\/collections\/premiere\"\u003ePremière\u003c\/a\u003e line removes calcium deposits and restores the hair fiber right in the wash.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Bain Décalcifiant Réparateur\u003c\/h3\u003e\n\u003cp\u003eCombined shampoo from the Première line - new for 2024. The formula contains citric acid that removes calcium deposits from the hair fiber (hard water creates a buildup that causes dull hair and breakage), while amino acids restore the damaged areas.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Citric acid - removes calcium deposits from the hair\u003c\/li\u003e\n\u003cli\u003e- Amino acids - restoration of the hair fiber\u003c\/li\u003e\n\u003cli\u003e- Formula without aggressive sulfates - gentle on weak hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Hair freed from calcium deposits\u003c\/li\u003e\n\u003cli\u003e- Shine and flexibility restored\u003c\/li\u003e\n\u003cli\u003e- Instant restoration of the hair fiber\u003c\/li\u003e\n\u003cli\u003e- Less breakage and split ends\u003c\/li\u003e\n\u003cli\u003e- Perfect base for the following Première treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWet the hair, apply the shampoo to the scalp, massage gently until lather forms. Rinse thoroughly. Continue to \u003ca href=\"\/en\/products\/masque-filler-reparateur-premiere-200ml-kerastase\"\u003eMasque Filler\u003c\/a\u003e Réparateur or \u003ca href=\"\/en\/products\/fondant-fluidite-reparateur-premiere-200ml-kerastase\"\u003eFondant Fluidité Réparateur\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eIn Israel, most of the water is very hard - and that's the reason hair loses shine slowly. Décalcifiant shampoo once a week is enough to reset the buildup. In the rest of the washes, regular shampoo. The difference is felt within a month.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often?\u003c\/strong\u003e\u003cbr\u003eOnce a week as a focused treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes - excellent after colorings and straightenings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDifferent from a regular shampoo?\u003c\/strong\u003e\u003cbr\u003eYes - the acid formula works specifically on calcium buildup.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45858373992640,"sku":"3474637195809","price":154.9,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637195809_EN_01_7955da95-181e-433a-be5e-b197daccb915.jpg?v=1780833334"},{"product_id":"masque-filler-reparateur-premiere-200ml-kerastase","title":"Masque Filler Réparateur Première 200ml - Restorative Mask for Filling the Hair Fiber","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eHair that has been through chemical processes, colorings or straightenings and breaks easily? Masque Filler Réparateur from Kérastase's \u003ca href=\"\/en\/collections\/premiere\"\u003ePremière\u003c\/a\u003e line fills the damaged areas in the hair fiber and restores strength.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Masque Filler Réparateur\u003c\/h3\u003e\n\u003cp\u003eA unique restorative mask from the Première line, based on Filler technology - active filling of the damaged areas in the hair fiber. Restores from within, reduces breakage by 99%* and restores strength to weakened hair.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Filler Technology™ - amino acids that fill the damaged areas\u003c\/li\u003e\n\u003cli\u003e- Hyaluronic acid - deep moisture\u003c\/li\u003e\n\u003cli\u003e- Niacinamide - hair fiber reinforcement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- 99% less breakage*\u003c\/li\u003e\n\u003cli\u003e- Restoration of damaged areas in the hair fiber\u003c\/li\u003e\n\u003cli\u003e- Strong and flexible hair\u003c\/li\u003e\n\u003cli\u003e- Natural shine restored\u003c\/li\u003e\n\u003cli\u003e- *From an instrumental test: Bain + Masque Filler routine vs regular shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing with \u003ca href=\"\/en\/products\/bain-decalcifiant-reparateur-premiere-250ml-kerastase\"\u003eBain Décalcifiant\u003c\/a\u003e, squeeze out excess water. Apply the mask from mid-lengths to ends, massage gently, leave on for 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eThe right routine for Première: Bain Décalcifiant once a week, Masque Filler always after it, and daily \u003ca href=\"\/en\/products\/fondant-fluidite-reparateur-premiere-200ml-kerastase\"\u003eFondant Fluidité Réparateur\u003c\/a\u003e. The combination is what delivers the result, not a single product.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDifferent from Masque Thérapiste?\u003c\/strong\u003e\u003cbr\u003eYes - Première focuses on \"filling\" damaged areas, Thérapiste on general deep restoration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often?\u003c\/strong\u003e\u003cbr\u003e1-2 times a week.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable after straightening?\u003c\/strong\u003e\u003cbr\u003eYes - excellent for post-chemical-treatment restoration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45858375991488,"sku":"3474637196646","price":229.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637196646_EN_01_6d639fed-e190-4564-b1b2-229f5bf10a17.jpg?v=1780833252"},{"product_id":"concentre-decalcifiant-ultra-reparateur-premiere-250ml-kerastase","title":"Concentré Décalcifiant Ultra-Réparateur Première 250ml - Pre-Wash Restorative Treatment","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eHair that accumulates calcium deposits and loses shine? Concentré Décalcifiant Ultra-Réparateur from Kérastase's \u003ca href=\"\/en\/collections\/premiere\"\u003ePremière\u003c\/a\u003e line is a professional pre-wash treatment that removes 99% of calcium and restores instantly.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Concentré Décalcifiant Ultra-Réparateur\u003c\/h3\u003e\n\u003cp\u003eProfessional pre-wash treatment (pre-shampoo) from the Première line, formula with 8% pure acids (citric acid + glycine). Removes up to 99% of the calcium buildup on the hair and simultaneously restores damaged areas. The first step in the Première routine - before the shampoo.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- 8% pure acids - high concentration for intensive action\u003c\/li\u003e\n\u003cli\u003e- Citric acid - calcium removal\u003c\/li\u003e\n\u003cli\u003e- Glycine - reinforcement and restoration of the hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Up to 99% less calcium buildup\u003c\/li\u003e\n\u003cli\u003e- Restoration of damaged areas\u003c\/li\u003e\n\u003cli\u003e- Shine and flexibility restored\u003c\/li\u003e\n\u003cli\u003e- Hair better prepared to receive the following treatments\u003c\/li\u003e\n\u003cli\u003e- Professional base for the Première routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOn dry hair before washing, apply from root to ends, massage for 2-3 minutes. Rinse thoroughly with lukewarm water. Continue to \u003ca href=\"\/en\/products\/bain-decalcifiant-reparateur-premiere-250ml-kerastase\"\u003eBain Décalcifiant\u003c\/a\u003e and \u003ca href=\"\/en\/products\/masque-filler-reparateur-premiere-200ml-kerastase\"\u003eMasque Filler\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eThis is the secret step that changes the Première experience. Once-a-week use is enough. On very damaged or color-treated hair - combine Concentré + Bain + Masque in the same wash, the result is dramatic after just 2-3 weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBefore or after the shampoo?\u003c\/strong\u003e\u003cbr\u003eBefore - on dry or wet hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often?\u003c\/strong\u003e\u003cbr\u003eOnce a week is enough.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it sting?\u003c\/strong\u003e\u003cbr\u003eNo - the formula is gentle on the skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45858393850048,"sku":"3474637196684","price":239.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637196684_EN_01_04c85067-d5db-40fd-a62f-fd22aa8ceff8.jpg?v=1780833253"},{"product_id":"serum-filler-fondamental-premiere-90ml-kerastase","title":"Sérum Filler Fondamental Première 90ml - Anti-Frizz Filling Restorative Serum","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eHair losing volume in certain areas and getting frizz in others? Sérum Filler Fondamental from Kérastase's \u003ca href=\"\/en\/collections\/premiere\"\u003ePremière\u003c\/a\u003e line fills, smooths and restores uniformity along the hair - leave-in.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Sérum Filler Fondamental\u003c\/h3\u003e\n\u003cp\u003eLeave-in treatment serum from the Première line, based on Filler Technology™. Fills the damaged areas in the hair fiber, smooths the texture and delivers anti-frizz protection. Ideal as a daily step after the blow-dry.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Filler Technology™ - amino acids that fill damaged areas\u003c\/li\u003e\n\u003cli\u003e- Hyaluronic acid - deep moisture\u003c\/li\u003e\n\u003cli\u003e- Light leave-in formula - doesn't weigh down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Uniform hair from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003e- Anti-frizz protection\u003c\/li\u003e\n\u003cli\u003e- Instant shine and smoothness\u003c\/li\u003e\n\u003cli\u003e- Filling of damaged areas in the hair fiber\u003c\/li\u003e\n\u003cli\u003e- No need to rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet or dry hair, from mid-lengths to ends. 2-3 pumps according to hair length. No need to rinse. Suitable for blow-dry or daily use.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eFiller serum works best after the full Première routine - not alone. Routine start: Concentré, Bain, Masque. Finish: Sérum Filler. That way the \"filling\" works both from within and from the outside.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDifferent from Sérum Thérapiste?\u003c\/strong\u003e\u003cbr\u003eYes - Filler focuses on filling and smoothness, Thérapiste on heat protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it weigh down the hair?\u003c\/strong\u003e\u003cbr\u003eNo - light formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for daily use?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45858447425728,"sku":"3474637196677","price":229.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637196677_EN_01_2bc5637f-8fe4-4e80-9b0f-f028210dcbe7.jpg?v=1780833253"},{"product_id":"fondant-fluidite-reparateur-premiere-200ml-kerastase","title":"Fondant Fluidité Réparateur Première 200ml - Light Restorative Conditioner for Damaged Hair","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eDamaged, brittle hair that splits and loses flexibility because of color, straightening or hard water? Fondant Fluidité Réparateur from Kérastase's \u003ca href=\"\/en\/collections\/premiere\"\u003ePremière\u003c\/a\u003e line detangles, repairs and restores flow and a silky touch to the hair - without weighing it down.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Fondant Fluidité Réparateur\u003c\/h3\u003e\n\u003cp\u003eA light rinse-out mask from the Première line - Kérastase's deep repair range for damaged, brittle hair. Designed for use after the shampoo: it clears calcium residue, detangles knots and restores flexibility, softness and flow to the hair fiber. Suitable for chemically treated, colored or weakened hair.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Citric acid - removes calcium deposits and balances the hair fiber\u003c\/li\u003e\n\u003cli\u003e- Amino acids - restore the damaged areas\u003c\/li\u003e\n\u003cli\u003e- Light melting texture - delivers flow and a silky touch without weighing down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Stronger hair, less prone to breakage\u003c\/li\u003e\n\u003cli\u003e- Easy detangling and silky flow\u003c\/li\u003e\n\u003cli\u003e- Soft, flexible touch from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003e- Hair cleared of calcium residue\u003c\/li\u003e\n\u003cli\u003e- No weight, no greasy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing with \u003ca href=\"\/en\/products\/bain-decalcifiant-reparateur-premiere-250ml-kerastase\"\u003eBain Décalcifiant Réparateur\u003c\/a\u003e, apply to wet hair from mid-lengths to ends. Leave on for 2-3 minutes and rinse thoroughly. For a more intensive treatment, you can swap in \u003ca href=\"\/en\/products\/masque-filler-reparateur-premiere-200ml-kerastase\"\u003eMasque Filler\u003c\/a\u003e Réparateur.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eThe Première routine works step by step. After the shampoo that removes the calcium, the light mask is what brings back flow and flexibility. Leave it on for 3 minutes with a wide-tooth comb - the detangling and softness speak for themselves.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eAt every wash, on damaged or brittle hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eEspecially recommended for chemically treated, colored or weakened and brittle hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be combined with other products?\u003c\/strong\u003e\u003cbr\u003eYes - a perfect complement to Bain Décalcifiant Réparateur shampoo and Masque Filler Réparateur from the same line.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45862148178112,"sku":"3474637196707","price":189.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637196707_EN_01_8860477f-6b99-4774-8d79-5f8a34968eb4.jpg?v=1780833253"},{"product_id":"huile-gloss-reparatrice-premiere-30ml-kerastase","title":"Huile Gloss Réparatrice Première 30ml - Restorative Shine Oil","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eDamaged hair that has lost shine and vitality due to colorings, straightenings or daily blow-drying? Huile Gloss Réparatrice from Kérastase's \u003ca href=\"\/en\/collections\/premiere\"\u003ePremière\u003c\/a\u003e line restores powerful shine and seals split ends - without weighing down.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Huile Gloss Réparatrice\u003c\/h3\u003e\n\u003cp\u003eLuxury finishing oil from the Première line - Kérastase's deep restoration line. Suitable for damaged, chemically treated, dehydrated hair or hair with split ends. Restores 4x more shine on damaged hair and seals the ends.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Hyaluronic acid - vitality filling and rehydration of the hair fiber\u003c\/li\u003e\n\u003cli\u003e- Luxurious oils - for softness and a glowing look\u003c\/li\u003e\n\u003cli\u003e- Split-end sealing technology - Kérastase exclusive\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- 4x more shine on damaged hair*\u003c\/li\u003e\n\u003cli\u003e- Sealing of split ends\u003c\/li\u003e\n\u003cli\u003e- Soft, flexible and living hair to the touch\u003c\/li\u003e\n\u003cli\u003e- Protection against loss of shine and vitality\u003c\/li\u003e\n\u003cli\u003e- No oily feel, no weighing down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003e*Instrumental test vs untreated hair\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2-3 drops on dry or wet hair, from mid-lengths to ends. Suitable before blow-dry or as a finishing. No rinsing. You can add a drop to the Première mask to boost shine.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eThe final step in the Première routine is the secret that changes everything. Two drops on dry ends at the end of the day restore shine that has disappeared. Adding a drop to the mask before rinsing - dramatic result.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhen should I use it?\u003c\/strong\u003e\u003cbr\u003eAfter washing before blow-dry, or as a finishing on dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eEspecially recommended for damaged, color-treated, chemically treated hair or hair with dry ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I combine with other products?\u003c\/strong\u003e\u003cbr\u003eYes - excellent combination with the Première mask or \u003ca href=\"\/en\/products\/bain-decalcifiant-reparateur-premiere-250ml-kerastase\"\u003eBain Décalcifiant\u003c\/a\u003e shampoo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45862149947584,"sku":"3474637196813","price":219.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637196813_EN_01_b2396278-a5b2-456c-a2e9-b2dc2f95f95f.jpg?v=1780833254"},{"product_id":"box-premiere-kerastase-2026","title":"Box Première 2026 - Kit","description":"\u003cp\u003e\u003cstrong\u003ePremière Line\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExclusive Kérastase holiday gift set for Passover 2026 containing 3 products: a shampoo from the Première line (250ml), a mask from the Première line (500ml) and a restorative oil from the Elixir line (30ml) that delivers shine to damaged hair.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":46218351968448,"sku":null,"price":535.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/5907882086823-1_40176613-0ebb-4ad6-86de-2f6ea9f8fe65.jpg?v=1775473578"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/collections\/premiere_full_range_1122.jpg?v=1733841276","url":"https:\/\/philnjoe.com\/en\/collections\/premiere.oembed","provider":"Phil\u0026Joe","version":"1.0","type":"link"}