{"title":"GENESIS","description":"\u003cstyle\u003e.collection-hero__title{display:none !important}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Assistant:wght@200;300;400;500;600\u0026display=swap\u0026subset=hebrew,latin');\n.kg-hero{position:relative;width:100%;box-sizing:border-box;min-height:clamp(290px,33vw,440px);background-color:#eff1ec;background-image:url(https:\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/banner_genesis.jpg);background-repeat:no-repeat;background-position:right 3% center;background-size:auto 82%;overflow:hidden;margin:0 0 1.6rem}\n.kg-hero-ov{position:absolute;top:50%;left:0;transform:translateY(-50%);width:52%;box-sizing:border-box;padding:0 20px;direction:ltr;text-align:center;z-index:3}\n.kg-hero-name{font-family:'Assistant',sans-serif;font-weight:200;letter-spacing:.28em;text-transform:uppercase;font-size:clamp(28px,3.9vw,54px);line-height:1;color:#232323;margin:0;display:block}\n.kg-hero-line{display:block;width:clamp(110px,10vw,160px);height:2px;background-color:#E29CA0;margin:.55em auto .6em}\n.kg-hero-con{font-family:'Assistant',sans-serif;font-weight:600;letter-spacing:.04em;font-size:clamp(15px,1.7vw,22px);line-height:1.3;color:#2b2b2b;margin:0 0 .5em;text-align:center}\n.kg-hero-desc{font-family:'Assistant',sans-serif;font-weight:400;font-size:clamp(12px,1.4vw,18px);line-height:1.8;color:#555;margin:0 auto;max-width:460px;text-align:center}\n@media(max-width:768px){.kg-hero{min-height:0;height:auto;background-size:contain;background-position:top center;padding-top:24vw}.kg-hero-ov{position:static;transform:none;width:auto;padding:10px 22px 24px}.kg-hero-name{font-size:30px}.kg-hero-desc{max-width:none}}\n\u003c\/style\u003e\n\u003cdiv class='kg-hero'\u003e\u003cdiv class='kg-hero-ov'\u003e\n\u003cspan class='kg-hero-name'\u003eGENESIS\u003c\/span\u003e\n\u003cspan class='kg-hero-line'\u003e\u003c\/span\u003e\n\u003cp class='kg-hero-con'\u003eDouble action - anti hair-fall and fortifying\u003c\/p\u003e\n\u003cp class='kg-hero-desc'\u003eEnriched with edelweiss native cells and ginger root, Genesis strengthens hair from the root and reduces breakage-related hair fall. Hair feels stronger, softer and easier to detangle, with density and vitality along its length.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cscript\u003e(function(){function fb(){var h=document.querySelector('.kg-hero');if(!h)return;h.style.position='relative';h.style.width=document.documentElement.clientWidth+'px';h.style.marginLeft='0';h.style.left='0px';var x=h.getBoundingClientRect().left;h.style.left=(-x)+'px';}function run(){fb();setTimeout(fb,150);setTimeout(fb,600);setTimeout(fb,1500);}if(document.readyState!=='loading')run();else document.addEventListener('DOMContentLoaded',run);window.addEventListener('load',run);window.addEventListener('resize',fb);})();\u003c\/script\u003e\n\u003cdiv id='kg-more' style='max-width:760px;margin:1.6rem auto 0;text-align:center'\u003e\n\u003cp dir='ltr' style='font-family:Assistant,sans-serif;font-size:13px;color:#888;font-style:italic;line-height:1.7'\u003e\u003cspan style='display:block;color:#ccc;font-style:normal;letter-spacing:.5em;margin-bottom:.7em'\u003e· · ·\u003c\/span\u003eTo complete your routine, discover also \u003ca href=\"\/en\/collections\/density\" style='color:#888;text-decoration:underline'\u003eDensifique\u003c\/a\u003e to thicken the fibre and \u003ca href=\"\/en\/collections\/resistance\" style='color:#888;text-decoration:underline'\u003eResistance\u003c\/a\u003e for brittle hair. \u003ca href=\"\/en\/collections\/kerastase-philnjoe\" style='color:#888;text-decoration:underline'\u003eAll Kérastase ranges\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"cure-anti-chute-genesis-10x6ml-kerastase","title":"Cure Anti-Chute Intensive Genesis 10x6ml - Intensive Anti-Hair Loss Ampoules","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003cp\u003e\u003cem\u003eHair starting to feel thinner, shedding more than usual or losing density? Cure Anti-Chute Intensive from Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range is a targeted scalp ampoule treatment that reduces hair loss and strengthens the root - leave-in.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Cure Anti-Chute Intensive 10x6ml\u003c\/h3\u003e\n\u003cp\u003eAn intensive scalp ampoule treatment from the Genesis range, for hair prone to shedding and thinning. The 10-ampoule format is ideal as a starter or seasonal boost. Built on Aminexil 1.5% - strengthens the root and slows the rate of shedding.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Aminexil 1.5% - softens collagen build-up around the follicle and strengthens the hair root to reduce shedding\u003c\/li\u003e\n\u003cli\u003e- Ramnoze - a plant-derived sugar molecule, an anti-aging ingredient that restores elasticity to the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Clinically proven reduction in the rate of hair shedding\u003c\/li\u003e\n\u003cli\u003e- Less breakage during styling and washing\u003c\/li\u003e\n\u003cli\u003e- Hair feels thicker and stronger\u003c\/li\u003e\n\u003cli\u003e- Improved volume, shine and flexibility\u003c\/li\u003e\n\u003cli\u003e- No greasy feel at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOn a dry or towel-dried scalp. One ampoule, in circular motions over the thinning areas, section by section. Massage with your fingertips. Do not rinse. For best results, follow with the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e. If the scalp is sensitive or itchy, combine with \u003ca href=\"\/en\/products\/ampoules-cure-apaisante-genesis-10x6ml-kerastase\"\u003eCure Apaisante\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eShedding is seasonal - spring and autumn especially. The 10-ampoule format is the perfect start to see whether your scalp responds. Slow massage, no rinsing, then move on to the daily serum. Consistency is the secret.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will I see results?\u003c\/strong\u003e\u003cbr\u003eA noticeable reduction in shedding after about 6 weeks of regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it differ from the 42-ampoule format?\u003c\/strong\u003e\u003cbr\u003eThe 10 format is for starting out or a seasonal boost; the \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-42x6ml-kerastase\"\u003e42-ampoule\u003c\/a\u003e format is the full cure for 6 consecutive weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I rinse it out?\u003c\/strong\u003e\u003cbr\u003eNo - leave-in, it stays on the scalp.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on every order over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for personal advice? Phil \u0026 Joe salon, 13 Frishman St, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"10","offer_id":11008710639673,"sku":"3474637275853","price":320.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637275853_EN_01_scaled_55a6b3b4-d86a-4146-8627-301feaba2953.jpg?v=1780835122"},{"product_id":"defense-thermique-genesis-150ml-kerastase","title":"Défense Thermique Genesis 150ml - Heat Protection Emulsion for Thinning Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe heat-protection emulsion of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a strengthening emulsion that helps reduce hair breakage and protects it from heat. Designed for dry hair prone to breakage and shedding. Enriched with Edelweiss flower extract - it protects the hair from breakage, provides moisture and does not weigh it down or cause frizz.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProtects against heat up to 230°C.\u003c\/li\u003e\n\u003cli\u003eReduces hair breakage and thinning caused by breakage.\u003c\/li\u003e\n\u003cli\u003eEnriches the hair with optimal moisture.\u003c\/li\u003e\n\u003cli\u003eEases styling and helps with detangling.\u003c\/li\u003e\n\u003cli\u003eNo weighing down and no frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter towel-drying the hair, use 2 to 4 pumps depending on the length and thickness of the hair. Spread to the ends and comb, then dry with a hair dryer or naturally. After drying, apply a little more to prevent frizz and add shine. No rinsing.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eUse before heat styling, after the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e cleansing bath. To treat shedding, add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe protective layer before the blow-dry or the flat iron - up to 230°. No rinsing. A must if you use heat on thinning hair.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":18782989320249,"sku":"3474636857975","price":179.9,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857975_EN_01_38c0c4b0-bee9-4155-b3ec-5d3ec30ed3b7.jpg?v=1780833302"},{"product_id":"serum-anti-chute-fortifiant-genesis-kerastase","title":"Sérum Anti-Chute Fortifiant Genesis 90ml - Daily Anti-Shedding Strengthening Serum","description":"\u003cdiv\u003e\n\u003cp\u003eThe daily serum of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a leave-in treatment to strengthen weak hair prone to breakage. Enriched with a powerful blend of Aminexil, Edelweiss flower extract and Ginger root - it improves hair resilience, helps reduce thinning and enhances its natural beauty. With daily use it soothes and reinforces the scalp's protective barrier.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRe-anchors the hair fiber to the root.\u003c\/li\u003e\n\u003cli\u003eActs effectively against hair thinning after six weeks of use.\u003c\/li\u003e\n\u003cli\u003eSoothes and reduces itching and scalp discomfort.\u003c\/li\u003e\n\u003cli\u003eStrengthens the scalp and improves the function of its barrier.\u003c\/li\u003e\n\u003cli\u003eLeaves no greasy feel at the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse once a day, morning or evening, for six months. On a dry or towel-dried scalp, part the hair into four sections and apply one dose to each (four doses per treatment). Massage gently, let the serum absorb, and do not rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAminexil 1.5%\u003c\/strong\u003e - helps strengthen the hair's anchoring in the scalp and prevents the hardening of collagen around the hair follicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e - helps improve micro-circulation in the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor an intensive anti-shedding treatment, start with a \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003eCure Anti-Chute Intensive\u003c\/a\u003e course for 6 weeks, then switch to the daily serum for maintenance. Combine with the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e bath for gentle cleansing that prepares the scalp.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe daily serum for the anti-shedding routine. Four doses on the scalp, massage, no rinsing. Six months of consistency - and it works.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31685136646167,"sku":"3474636858002","price":220.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636858002_EN_01_8dc8b25b-7434-48e9-8b00-abc9c8b19695.jpg?v=1780833349"},{"product_id":"bain-hydra-fortifiant-genesis-500ml-kerastase","title":"Bain Hydra-Fortifiant Genesis 500ml - Strengthening Shampoo Family Size for Weak Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe family-size bath of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: strengthening shampoo for fine, delicate and brittle hair prone to oiliness - 500ml for consistent care. Cleanses gently and strengthens the hair fiber to reduce the risk of hair thinning due to breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair is more resilient.\u003c\/li\u003e\n\u003cli\u003eHair is rich in moisture and softness.\u003c\/li\u003e\n\u003cli\u003eHair 3x shinier.\u003c\/li\u003e\n\u003cli\u003eSense-awakening wash experience.\u003c\/li\u003e\n\u003cli\u003e97% formulas sourced from natural ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. On the first wash, massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor best results, pair the bath with the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, add the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e once a week, the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, and protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe family size for a daily routine. If you're using this shampoo every day - this version saves months of routine.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":32917209612311,"sku":null,"price":239.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/bain_hydra_fortifiant_genesis_500ml.jpg?v=1783021938"},{"product_id":"bain-hydra-fortifiant-genesis-250ml-kerastase","title":"Bain Hydra-Fortifiant Genesis 250ml - Strengthening Shampoo for Weak Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase was developed to restore strength and density to fine, brittle hair. This bath is the starting point of the routine: it cleanses gently and strengthens the hair fiber to reduce the risk of hair thinning due to breakage. Especially gentle in removing sebum and pollution particles from the scalp, leaving hair looking healthy and shiny.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair is more resilient.\u003c\/li\u003e\n\u003cli\u003eHair is rich in moisture and softness.\u003c\/li\u003e\n\u003cli\u003eCombined with \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e, gives body and volume to the hair fiber.\u003c\/li\u003e\n\u003cli\u003eHair 3x shinier.\u003c\/li\u003e\n\u003cli\u003eSense-awakening wash experience.\u003c\/li\u003e\n\u003cli\u003e97% formulas sourced from natural ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. On the first wash, massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor best results, pair the bath with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e once a week, add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, and protect the hair from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe foundation of the Genesis routine for hair that's starting to thin. A daily shampoo that doesn't weigh down - its classic pairing is the Fondant Renforçateur.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38023812186304,"sku":"3474636857814","price":129.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857814_EN_01_754c728b-e536-4288-9338-a6b34dbf68b1.jpg?v=1780833349"},{"product_id":"bain-nutri-fortifiant-genesis-250ml-kerastase","title":"Bain Nutri-Fortifiant Genesis 250ml - Nourishing Strengthening Shampoo for Dry Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe nourishing version of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a strengthening shampoo for dry, weak hair prone to breakage. The rich formula creates an airy lather and delivers intensive nourishment from mid-lengths to the ends, while reducing hair thinning caused by breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e93.3% less hair breakage.\u003c\/li\u003e\n\u003cli\u003e93.3% more resilience and strength.\u003c\/li\u003e\n\u003cli\u003e49% increase in hair softness.\u003c\/li\u003e\n\u003cli\u003e65% more nourishment and moisture.\u003c\/li\u003e\n\u003cli\u003ePaired with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask, it gives body and volume to the hair fiber.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount and spread from roots to ends. On the first wash, massage the scalp thoroughly, then rinse. Repeat, focusing on the lengths. Rinse well.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor the best result, add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, protect the hair from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e, and for a light everyday finish choose the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe nourishing version of Genesis. If your hair is both dry and prone to breakage - this is the shampoo. Rich but not sticky, nourishing from mid-lengths to ends.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38023874150592,"sku":"3474636858033","price":129.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636858033_EN_01_955ece15-6a59-4d1e-b12c-2dd818b05607.jpg?v=1780833350"},{"product_id":"fondant-renforcateur-genesis-200ml-kerastase","title":"Fondant Renforçateur Genesis 200ml - Strengthening Conditioner for Weak Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe conditioner of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a strengthening conditioner that cares for weak hair prone to breakage. The rich, creamy formula protects hair from breakage and gives a light finish. Enriched with Edelweiss flower extract and Ginger root - it helps rebuild the hair fiber and reduce the risk of hair thinning.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps detangle easily.\u003c\/li\u003e\n\u003cli\u003eContributes to rebuilding the hair fiber.\u003c\/li\u003e\n\u003cli\u003eImproves hair resilience and elasticity.\u003c\/li\u003e\n\u003cli\u003eMakes combing easier.\u003c\/li\u003e\n\u003cli\u003eLight finish without weighing down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and towel-drying, apply to the hair. Massage from mid-lengths to the ends. For a light, voluminous look, avoid applying to the roots. Leave on for 2-3 minutes, emulsify and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eUse the conditioner after the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e bath. Once a week, swap it for the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e for an intensive treatment, and add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eA daily conditioner for thinning hair. Not heavy, detangles, gives elasticity without flattening. Apply from mid-lengths to ends.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38023938769088,"sku":"3474636857883","price":164.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857883_EN_01_fe360e41-ba78-4788-8018-707b608954c9.jpg?v=1780833350"},{"product_id":"masque-reconstituant-genesis-200ml-kerastase","title":"Masque Reconstituant Genesis 200ml - Strengthening Mask for Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe intensive mask of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a hair mask that helps reduce hair thinning and strengthen weakened hair prone to breakage. Enriched with a blend of Edelweiss flower extract and Ginger root - it nourishes, detangles and strengthens damaged areas of the hair fiber.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides intensive nourishment from mid-lengths to the ends.\u003c\/li\u003e\n\u003cli\u003eGently detangles.\u003c\/li\u003e\n\u003cli\u003eHelps regenerate the hair fiber.\u003c\/li\u003e\n\u003cli\u003eStrengthens damaged areas of the fiber.\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and a first towel-dry, apply to the hair, massage from the scalp to the ends, and leave on for five minutes before rinsing.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eUse the mask once a week after the \u003ca href=\"\/en\/products\/bain-nutri-fortifiant-genesis-250ml-kerastase\"\u003eBain Nutri-Fortifiant\u003c\/a\u003e bath. On other days, swap it for the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, and add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eOnce a week instead of the conditioner, for an intensive treatment. From mid-lengths to ends, five minutes. The deep strengthening of the Genesis routine.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eDiscover all \u003ca href=\"\/en\/collections\/conditioners-masks\"\u003eKérastase Masks and Conditioners\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"200ML","offer_id":38023974060224,"sku":"3474636857937","price":209.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857937_EN_01_e98cf752-2c00-4332-bcc1-4429fea4f5f9.jpg?v=1780833350"},{"product_id":"ampoules-cure-apaisante-genesis-10x6ml-kerastase","title":"Cure Apaisante Genesis 10x6ml - Soothing Ampoules for Sensitive Scalp","description":"\u003cdiv\u003e\n\u003cp\u003eThe soothing ampoules of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: an intensive treatment that helps reduce scalp discomfort such as itching, tingling or a tendency to irritation. It restores the scalp's quality and elasticity and provides immediate relief through hydration and protection against oxidative stress.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides an immediate sensation of relief to the scalp.\u003c\/li\u003e\n\u003cli\u003eThe soothing sensation lasts up to two days after use.\u003c\/li\u003e\n\u003cli\u003eAfter two weeks of use, irritation and itching are significantly reduced.\u003c\/li\u003e\n\u003cli\u003eLeaves no greasy feel at the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOn a dry or towel-dried scalp. Apply with circular motions over the scalp, repeating section by section across the whole scalp. Massage with the fingertips. Do not rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePS 21\u003c\/strong\u003e - helps cellular hydration, provides protection to the skin and strengthens the function of its barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRhamnose\u003c\/strong\u003e - a plant-derived sugar molecule, an anti-aging ingredient that helps restore the scalp's elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eIf there is also shedding, combine with \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003eCure Anti-Chute Intensive\u003c\/a\u003e and add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e for a targeted treatment.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eAn itchy, flaky or sensitive scalp? This is the treatment. One ampoule a day, no rinsing. A good combination after Cure Anti-Chute if there is also shedding.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38024058831040,"sku":"3474637275846","price":320.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637275846_EN_01_scaled_96af7e65-8503-4966-8d81-04a6aa6450cf.jpg?v=1780835122"},{"product_id":"cure-anti-chute-genesis-42x6ml-kerastase","title":"Cure Anti-Chute Intensive Genesis 42x6ml - Intensive Anti-Shedding Scalp Ampoules","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003cp\u003e\u003cem\u003eIncreased shedding or thinning that follows you through a whole season? Cure Anti-Chute Intensive 42x6ml from Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range is the full cure - 42 ampoules for a continuous 6-week treatment, one ampoule a day, to reduce shedding and strengthen the root.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhy the full 42x6ml format\u003c\/h3\u003e\n\u003cp\u003eAnti-shedding works through consistency. 42 ampoules cover exactly 6 weeks of daily treatment - the full protocol that delivers the clinically proven result. This is the format for those who already know their scalp responds and want to go through the complete cure, at a lower cost per ampoule.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Cure Anti-Chute Intensive\u003c\/h3\u003e\n\u003cp\u003eAn intensive scalp ampoule treatment from the Genesis range, for hair prone to shedding and thinning. Built on Aminexil 1.5% - strengthens the root and slows the rate of shedding. Leave-in.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Aminexil 1.5% - softens collagen build-up around the follicle and strengthens the hair root to reduce shedding\u003c\/li\u003e\n\u003cli\u003e- Ramnoze - a plant-derived sugar molecule, an anti-aging ingredient that restores elasticity to the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Clinically proven reduction in the rate of hair shedding\u003c\/li\u003e\n\u003cli\u003e- Less breakage during styling and washing\u003c\/li\u003e\n\u003cli\u003e- Hair feels thicker and stronger\u003c\/li\u003e\n\u003cli\u003e- Improved volume, shine and flexibility\u003c\/li\u003e\n\u003cli\u003e- No greasy feel at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOne ampoule a day, for 6 consecutive weeks, especially in transitional seasons. On a dry or towel-dried scalp, in circular motions over the thinning areas, section by section, 3 times. Massage with your fingertips. Do not rinse. To maintain results after the cure, follow with the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e. If the scalp is sensitive, combine with \u003ca href=\"\/en\/products\/ampoules-cure-apaisante-genesis-10x6ml-kerastase\"\u003eCure Apaisante\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eThe full cure is the right investment once you've decided to tackle shedding seriously. One ampoule a day, at the same time, turns it into a habit. After the 6 weeks - don't stop: move on to the daily serum to maintain. That's how you keep what you gained.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will I see results?\u003c\/strong\u003e\u003cbr\u003eA noticeable reduction in shedding towards the end of the cure, after about 6 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it differ from the 10-ampoule format?\u003c\/strong\u003e\u003cbr\u003eThe \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003e10-ampoule\u003c\/a\u003e format is for starting out or a seasonal boost; the 42 format is the full cure for continuous treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I rinse it out?\u003c\/strong\u003e\u003cbr\u003eNo - leave-in, it stays on the scalp.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on every order over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for personal advice? Phil \u0026 Joe salon, 13 Frishman St, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":41518990262464,"sku":"3474637275785","price":790.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637275785_EN_01_bbcfb382-9e4e-4d04-b3fb-1dd0fd2b3f51.jpg?v=1780833384"},{"product_id":"bain-nutri-fortifiant-genesis-500ml-kerastase","title":"Bain Nutri-Fortifiant Genesis 500ml - Nourishing Strengthening Shampoo Family Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe nourishing version in family size from the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: strengthening shampoo for dry, weak hair prone to breakage - 500ml for consistent care. The rich formula delivers intense nourishment from mid-lengths to ends while reducing hair thinning caused by breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e93.3% less hair breakage.\u003c\/li\u003e\n\u003cli\u003e93.3% more resistance and strength.\u003c\/li\u003e\n\u003cli\u003e49% increase in hair softness.\u003c\/li\u003e\n\u003cli\u003e65% more nourishment and moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. On the first wash, massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor best results, pair the bath with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e once a week, add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e, and for a light everyday finish choose the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe family size for the nourishing version. Dry hair that needs daily strengthening - 500ml is a full routine with no worries.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":41613359579328,"sku":null,"price":239.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/products\/nutri500.jpg?v=1644404377"},{"product_id":"box-genesis-kerastase-2026","title":"Box Genesis 2026 - Kit","description":"\u003cdiv\u003e\n\u003cp\u003eAn exclusive Kérastase holiday set from the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range for Passover 2026, dedicated to strengthening fine and fragile hair. The set contains three products: the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e cleansing bath (250 ml) for gentle, strengthening cleansing, the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask (500 ml) for intensive treatment, and an Elixir Ultime oil (30 ml) that gives shine and radiance to lifeless hair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45454378139840,"sku":null,"price":470.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/5907882086786-1_cb817ffd-7d4f-4714-8bb8-930f87565dc4.jpg?v=1775544287"},{"product_id":"bain-hydra-fortifiant-genesis-80ml-kerastase","title":"Bain Hydra-Fortifiant Genesis 80ml - Strengthening Shampoo Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe mini-format shampoo of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: a strengthening shampoo for weak and dry hair prone to breakage - 80ml for travel or to get acquainted with the product. Cleanses gently and strengthens the hair fiber to reduce the risk of hair thinning due to breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMore resilient hair.\u003c\/li\u003e\n\u003cli\u003eHair rich in moisture and softness.\u003c\/li\u003e\n\u003cli\u003e3x shinier hair.\u003c\/li\u003e\n\u003cli\u003eA sensorial washing experience.\u003c\/li\u003e\n\u003cli\u003e97% naturally-derived formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. In the first wash massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, combine the bath with the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, add the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask once a week, the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, and protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe small format of the classic Genesis base. Perfect for travel or to try before buying the 250ml.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47333389926592,"sku":"3474637319021","price":60.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637319021_EN_01_scaled_cd08ed81-b236-4ff0-9977-4c14d2be8bed.jpg?v=1780835120"},{"product_id":"bain-nutri-fortifiant-genesis-80ml-kerastase","title":"Bain Nutri-Fortifiant Genesis 80ml - Nourishing Strengthening Shampoo Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe nourishing mini-format version of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: a strengthening shampoo for dry and weak hair prone to breakage - 80ml for travel or to get acquainted with the product. The rich formula delivers intensive nourishment from mid-lengths to ends, while reducing hair thinning caused by breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e93.3% less hair breakage.\u003c\/li\u003e\n\u003cli\u003e93.3% more resilience and strength.\u003c\/li\u003e\n\u003cli\u003e49% increase in hair softness.\u003c\/li\u003e\n\u003cli\u003e65% more nourishment and moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. In the first wash massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, combine the bath with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask once a week, add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e, and for a light daily finish choose the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe nourishing version of Genesis in small format. Dry and weak hair that needs nourishment - try it before investing in the 250ml.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47334238257344,"sku":null,"price":60.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/Kerastase-Genesis-Bain-Nutri-Fortifiant-odzywcza-kapiel-do-wlosow-przeciw-utracie-gestosci-80ml.jpg?v=1770624261"},{"product_id":"fondant-renforcateur-genesis-75ml-kerastase","title":"Fondant Renforçateur Genesis 75ml - Strengthening Conditioner Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe mini-format conditioner of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: a strengthening hair conditioner for treating weak hair prone to breakage - 75ml for travel. The rich creamy formula protects the hair from breakage and delivers a light finish.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps with easy detangling.\u003c\/li\u003e\n\u003cli\u003eContributes to rebuilding the hair fiber.\u003c\/li\u003e\n\u003cli\u003eImproves hair resilience and flexibility.\u003c\/li\u003e\n\u003cli\u003eLight finish without weighing down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and toweling the hair, apply to the hair. Massage from mid-lengths to ends. Leave on for 2-3 minutes, work into a lather and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eUse the conditioner after the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e shampoo. Once a week swap it for the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask for intensive care, and add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eTravel format for the Genesis conditioner. Also works as an extra product in the gym bag.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47334575210688,"sku":null,"price":65.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/kerastase-genesis-fondant-renforcateur-75ml.webp?v=1770624555"},{"product_id":"masque-reconstituant-genesis-75ml-kerastase","title":"Masque Reconstituant Genesis 75ml - Strengthening Mask for Fragile Hair Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe mini-format mask of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: an intensive hair mask that helps reduce hair thinning and strengthen weakened hair prone to breakage - 75ml for travel. Enriched with a combination of edelweiss flower extract and ginger root.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers intensive nourishment from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eDetangles gently.\u003c\/li\u003e\n\u003cli\u003eContributes to hair fiber renewal.\u003c\/li\u003e\n\u003cli\u003eStrengthens damaged areas of the fiber.\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and initial towel-drying, apply to the hair, massage from the scalp to the ends, and leave on for five minutes before rinsing.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eUse the mask once a week after the \u003ca href=\"\/en\/products\/bain-nutri-fortifiant-genesis-250ml-kerastase\"\u003eBain Nutri-Fortifiant\u003c\/a\u003e shampoo. On the other days swap for the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, and add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eTravel format for the Genesis mask. Intensive 5-minute use, once a week.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47339436998848,"sku":null,"price":90.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/s-61e2d528e6263a87eeb82656ccddbcdb23de56f7.jpg?v=1770629283"},{"product_id":"serum-anti-chute-fortifiant-genesis-30ml-kerastase","title":"סרום Sérum Anti-Chute Fortifiant Genesis 30ml","description":"\u003cdiv dir=\"rtl\" style=\"text-align: right;\"\u003e\n\u003cp\u003eהגרסה בגודל מיוחד של הסרום היומי מסדרת \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e של קרסטס: 30ml של טיפול ללא שטיפה לחיזוק שיער חלש הנוטה להישבר. אותה נוסחה מדויקת - ארגינין, שורש זנגוויל וקפאין - בפורמט מושלם להתנסות ראשונה, לנסיעות או כהשלמה לשגרה הקבועה.\u003c\/p\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eהיתרונות\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eמעגן מחדש את סיב השיער אל השורש.\u003c\/li\u003e\n\u003cli\u003eמסייע להפחית דילול שיער בשימוש עקבי.\u003c\/li\u003e\n\u003cli\u003eמרגיע ומפחית תחושת גירוד ואי-נוחות בקרקפת.\u003c\/li\u003e\n\u003cli\u003eמחזק את עור הקרקפת ומשפר את תפקוד מחסום הקרקפת.\u003c\/li\u003e\n\u003cli\u003eאינו מותיר תחושת שמנוניות בשורשים.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eלמי מתאים הפורמט הזה\u003c\/h3\u003e\n\u003cp\u003eמוצר בגודל מיוחד: 30ml הם הדרך החכמה להכיר את הסרום לפני מעבר לבקבוק המלא, לשמור על השגרה בנסיעות, או לתת במתנה. לשגרת אנטי-נשירה מלאה לאורך זמן, עברי ל\u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant Genesis 90ml\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eאופן השימוש\u003c\/h3\u003e\n\u003cp\u003eהשתמשי פעם ביום, בבוקר או בערב. על קרקפת יבשה או לאחר ייבוש במגבת, הפרידי את השיער לארבעה חלקים ומרחי מנה אחת על כל חלק. עסי בעדינות, הניחי לסרום להיספג ואל תשטפי.\u003c\/p\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eרכיבים פעילים\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eארגינין\u003c\/strong\u003e - חומצת אמינו החיונית לחיזוק סיב השיער מהשורש.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eשורש הזנגוויל\u003c\/strong\u003e - ידוע ביכולתו להגן מפני מפגעים חיצוניים.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eקפאין\u003c\/strong\u003e - תורם לשיפור המיקרו-סירקולציה בקרקפת.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eהשגרה המלאה\u003c\/h3\u003e\n\u003cp\u003eלטיפול נשירה אינטנסיבי, פתחי בקור של \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003eCure Anti-Chute Intensive\u003c\/a\u003e, ולאחריו עברי לסרום היומי לתחזוקה. שלבי עם אמבט החפיפה \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e לניקוי עדין שמכין את הקרקפת.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-right:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003eהטיפ של פיל\u003c\/h3\u003e\n\u003cp\u003eהפורמט הזה הוא נקודת הכניסה המושלמת לשגרת אנטי-נשירה. מתחילים ב-30ml, מרגישים את ההבדל בקרקפת, וממשיכים בעקביות עם הבקבוק המלא. עקביות היא הסוד.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eשגריר קרסטס\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eמשלוח חינם בכל הזמנה מעל 250 ש\"ח\u003c\/p\u003e\n\n\u003cp\u003eמעוניינת בייעוץ אישי? מספרת פיל אנד ג'ו, פרישמן 13, תל אביב.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48534887465152,"sku":"3474637319014","price":105.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/genesis_serum_fortifiant_30ml.jpg?v=1783019552"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/collections\/Homepage-Genesis-1-Kerastase.jpg?v=1612445113","url":"https:\/\/philnjoe.com\/en\/collections\/genesis.oembed","provider":"Phil\u0026Joe","version":"1.0","type":"link"}