{"title":"Genesis Homme","description":"\u003cstyle\u003e.collection-hero__title{display:none !important}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Assistant:wght@200;300;400;500;600\u0026display=swap\u0026subset=hebrew,latin');\n.kg-hero{position:relative;width:100%;box-sizing:border-box;min-height:clamp(290px,33vw,440px);background-color:var(--kgbg);background-image:var(--kgimg);background-repeat:no-repeat;background-position:right 2% center;background-size:auto var(--kgsz);overflow:hidden;margin:0 0 1.6rem}\n.kg-hero-ov{position:absolute;top:50%;left:0;transform:translateY(-50%);width:var(--kgw,50%);box-sizing:border-box;padding:0 16px;direction:ltr;text-align:center;z-index:3}\n.kg-hero-name{font-family:'Assistant',sans-serif;font-weight:200;letter-spacing:.15em;text-transform:uppercase;font-size:clamp(22px,3.05vw,40px);line-height:1.05;color:#232323;margin:0;display:block}\n.kg-hero-line{display:block;width:clamp(90px,9vw,150px);height:2px;background-color:var(--kgac);margin:.6em auto .6em}\n.kg-hero-con{font-family:'Assistant',sans-serif;font-weight:600;letter-spacing:.04em;font-size:clamp(13px,1.6vw,20px);line-height:1.3;color:#2b2b2b;margin:0 0 .5em;text-align:center}\n.kg-hero-desc{font-family:'Assistant',sans-serif;font-weight:400;font-size:clamp(12px,1.35vw,17px);line-height:1.8;color:#555;margin:0 auto;max-width:430px;text-align:center}\n@media(max-width:768px){.kg-hero{min-height:0;height:auto;background-size:contain;background-position:top center;padding-top:var(--kgpad,26vw)}.kg-hero-ov{position:static;transform:none;width:auto;padding:10px 22px 24px}.kg-hero-name{font-size:28px}.kg-hero-desc{max-width:none}}\n\u003c\/style\u003e\n\u003cdiv class='kg-hero' style='--kgbg:#F4F4F4;--kgimg:url(https:\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/banner_genesis-men.jpg);--kgsz:60%;--kgac:#4F5A66;--kgpad:26vw'\u003e\u003cdiv class='kg-hero-ov'\u003e\u003cspan class='kg-hero-name'\u003eGENESIS HOMME\u003c\/span\u003e\u003cspan class='kg-hero-line'\u003e\u003c\/span\u003e\u003cp class='kg-hero-con'\u003eThinning hair — for men\u003c\/p\u003e\u003cp class='kg-hero-desc'\u003eAnti-hair-fall care for men. Genesis Homme strengthens weakened hair, reduces breakage-related hair fall and gives a denser, stronger and healthier look, day after day.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cscript\u003e(function(){function fb(){var h=document.querySelector('.kg-hero');if(!h)return;h.style.position='relative';h.style.width=document.documentElement.clientWidth+'px';h.style.marginLeft='0';h.style.left='0px';var x=h.getBoundingClientRect().left;h.style.left=(-x)+'px';}function run(){fb();setTimeout(fb,150);setTimeout(fb,600);setTimeout(fb,1500);}if(document.readyState!=='loading')run();else document.addEventListener('DOMContentLoaded',run);window.addEventListener('load',run);window.addEventListener('resize',fb);})();\u003c\/script\u003e\n\u003cdiv id='kg-more' style='max-width:760px;margin:1.6rem auto 0;text-align:center'\u003e\u003cp dir='ltr' style='font-family:Assistant,sans-serif;font-size:13px;color:#888;font-style:italic;line-height:1.7'\u003e\u003cspan style='display:block;color:#ccc;font-style:normal;letter-spacing:.5em;margin-bottom:.7em'\u003e· · ·\u003c\/span\u003eTo complete your routine, discover also \u003ca href=\"\/en\/collections\/genesis\" style='color:#888;text-decoration:underline'\u003eGenesis\u003c\/a\u003e for the women's range and \u003ca href=\"\/en\/collections\/specifique\" style='color:#888;text-decoration:underline'\u003eSpécifique\u003c\/a\u003e for the scalp. \u003ca href=\"\/en\/collections\/kerastase-philnjoe\" style='color:#888;text-decoration:underline'\u003eAll Kérastase ranges\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e","products":[{"product_id":"bain-genesis-homme-250ml-kerastase","title":"Bain de Force Quotidien Genesis Homme 250ml - Strengthening Purifying Shampoo for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eBain de Force Quotidien\u003c\/em\u003e is a strengthening purifying shampoo for daily use, designed for men with weak and fragile hair prone to thinning. The shampoo thoroughly and gently cleanses the scalp, removes oil buildup and delivers a cool refreshing feel, while strengthening hair fibers from the root.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and purifies the scalp from the root for stronger, shinier hair\u003c\/li\u003e\n\u003cli\u003eStrengthens hair fibers and helps reduce thinning caused by breakage\u003c\/li\u003e\n\u003cli\u003eTriple action: scalp, hair and beard\u003c\/li\u003e\n\u003cli\u003e94% of users report satisfaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage gently into a lather, and rinse thoroughly. Can be applied twice for deep cleansing. Also suitable for use on the beard.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure and protects from heat damage and UV rays\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from harmful external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eFor men starting to notice loss of density - the cool feel of Bain de Force Quotidien isn't just refreshing, it indicates menthol that encourages circulation in the scalp. Work it for a minute in a circular massage before rinsing - it prepares the scalp for the action of the serum that follows.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-homme-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/spray-force-epaississant-genesis-homme-150ml-kerastase\"\u003eSpray de Force Épaississant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/cire-epaisseur-texturisante-genesis-homme-75ml-kerastase\"\u003eCire d'Épaisseur Texturisante\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215478800576,"sku":"3474637077525","price":135.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077525_EN_01_cf7368d6-f408-4cea-b0f2-704ced966a1e.jpg?v=1780833291"},{"product_id":"spray-force-epaississant-genesis-homme-150ml-kerastase","title":"Spray de Force Épaississant Genesis Homme 150ml - Thickening Spray for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSpray de Force Épaississant\u003c\/em\u003e is a strengthening thickening spray for men with weak hair prone to thinning. The spray thickens the hair fibers and creates an instant feeling of fuller and stronger hair from the root, without any sticky feel.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly thickens the hair fiber for a fuller hair look\u003c\/li\u003e\n\u003cli\u003eDelivers volume to the hair for 24 hours\u003c\/li\u003e\n\u003cli\u003eProvides natural texture from the root\u003c\/li\u003e\n\u003cli\u003eLightweight feel - not sticky and not weighing down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray into the palms and apply to damp hair, especially at the root areas. Style as desired and blow-dry. Don't rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe secret of this spray is to apply it on damp hair after toweling, not dry. The combination of moisture and the polymers creates a real thickening feel. After that, a light blow-dry from root upward - and the difference in volume is felt immediately.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/bain-genesis-homme-250ml-kerastase\"\u003eBain de Force Quotidien\u003c\/a\u003e, \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-homme-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/cire-epaisseur-texturisante-genesis-homme-75ml-kerastase\"\u003eCire d'Épaisseur Texturisante\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215484698816,"sku":"3474637077501","price":185.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077501_EN_01_1f5c9b5f-3af5-4c2e-a013-722901d37361.jpg?v=1780833290"},{"product_id":"serum-anti-chute-fortifiant-genesis-homme-kerastase","title":"Sérum Anti-Chute Fortifiant Genesis Homme 90ml - Anti-Shedding Strengthening Serum for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSérum Anti-Chute Fortifiant\u003c\/em\u003e is a daily leave-in treatment for men, designed for weak and fragile hair prone to thinning from the scalp to the hair length. The serum strengthens hair roots, slows the thinning process and soothes the scalp for a pleasant feel throughout the day.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSlows the hair thinning process\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair fiber from the root\u003c\/li\u003e\n\u003cli\u003eSoothes the scalp and reduces itching\u003c\/li\u003e\n\u003cli\u003ePreserves the natural protective barrier of the scalp skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOnce a day, in the morning or before bed, for at least 6 weeks. Apply 4 doses (one pipette up to the mark) on dry or towel-dried scalp, area by area. Don't rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAminexil - softens collagen buildup around hair follicles to strengthen the roots and slow the thinning rate\u003c\/li\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThis serum requires consistency - not a day or two, but at least 6 consecutive weeks to see a real change. The daily rhythm and the Aminexil work beneath the scalp skin, and that takes time. Preferably at night, on a clean and dry scalp, and sleep with it on.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/bain-genesis-homme-250ml-kerastase\"\u003eBain de Force Quotidien\u003c\/a\u003e, \u003ca href=\"\/en\/products\/spray-force-epaississant-genesis-homme-150ml-kerastase\"\u003eSpray de Force Épaississant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/cire-epaisseur-texturisante-genesis-homme-75ml-kerastase\"\u003eCire d'Épaisseur Texturisante\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215493972160,"sku":"3474637077495","price":220.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077495_EN_01_c1f01f52-64f1-4174-a3c9-dabca01e2048.jpg?v=1780833290"},{"product_id":"cire-epaisseur-texturisante-genesis-homme-75ml-kerastase","title":"Cire d'Épaisseur Texturisante Genesis Homme 75ml - Thickening Texturizing Clay for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eCire d'Épaisseur Texturisante\u003c\/em\u003e is a styling and instant thickening clay for men with weak and thinning hair. Leave-in, it thickens hair fibers for a full and natural look. With medium hold strength that preserves hair flexibility, and an elegant matte finish particularly suited for styling short hair.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly thickens the hair for a fuller hair look\u003c\/li\u003e\n\u003cli\u003eAdds texture and allows easy styling\u003c\/li\u003e\n\u003cli\u003eMatte finish - not shiny and not sticky\u003c\/li\u003e\n\u003cli\u003eMedium hold strength that preserves hair flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between the palms, apply to wet or dry hair and style as needed. Don't rinse. Friendly for daily use.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThis clay loves warmth - warm it well between the palms before applying, and the distribution will be much more even. For a natural undone look, use a small amount (pea-sized) and work from the ends toward the root, not the other way.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/bain-genesis-homme-250ml-kerastase\"\u003eBain de Force Quotidien\u003c\/a\u003e, \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-homme-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/spray-force-epaississant-genesis-homme-150ml-kerastase\"\u003eSpray de Force Épaississant\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215579529408,"sku":"3474637077594","price":150.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077594_EN_01_abb943b5-b405-4959-84ce-45ea3763fc6d.jpg?v=1780833291"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/collections\/5141DC8E-A60D-4998-8180-45CC9ACFD3BA.jpg?v=1767781694","url":"https:\/\/philnjoe.com\/en\/collections\/genesis-men.oembed","provider":"Phil\u0026Joe","version":"1.0","type":"link"}