{"title":"ANTI-HAIR LOSS","description":"\u003cstyle\u003e@import url('https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,400;1,400\u0026family=Frank+Ruhl+Libre:wght@400;500\u0026display=swap');\u003c\/style\u003e\n\u003cdiv style=\"text-align:center;margin:0 0 1.8rem 0;\"\u003e\u003cspan style=\"display:inline-block;width:56px;height:2px;background-color:#9B9B9B;line-height:1;\"\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cp style=\"font-family:'Frank Ruhl Libre','Cormorant Garamond','Playfair Display',Georgia,serif;font-size:17px;line-height:1.85;\"\u003eLess hair loss. Hair strong from the root.\u003c\/p\u003e\n\u003cp style=\"font-family:'Frank Ruhl Libre','Cormorant Garamond','Playfair Display',Georgia,serif;font-size:17px;line-height:1.85;\"\u003eKérastase anti-hair-loss care strengthens the hair fibre and reduces breakage-related loss. Formulas rich in active ingredients reinforce the hair's anchorage in the scalp, limit breakage and leave hair denser, sturdier and full of vitality.\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align:center;font-size:13px;color:#888;font-style:italic;line-height:1.7;margin-top:2.5em;\"\u003e\u003cspan style=\"display:block;color:#ccc;font-style:normal;letter-spacing:.5em;margin-bottom:.7em;\"\u003e· · ·\u003c\/span\u003eTo continue the care, discover \u003ca href=\"\/en\/collections\/genesis\" style=\"color:#888;text-decoration:underline;\"\u003eGenesis\u003c\/a\u003e against loss and breakage and \u003ca href=\"\/en\/collections\/genesis-men\" style=\"color:#888;text-decoration:underline;\"\u003eGenesis Homme\u003c\/a\u003e for men. \u003ca href=\"\/en\/collections\/kerastase-philnjoe\" style=\"color:#888;text-decoration:underline;\"\u003eAll Kérastase ranges\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"bain-prevention-anti-hair-loss-250ml-kerastase","title":"Bain Prévention Spécifique 250ml - Anti-Hair Loss Daily Shampoo","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eHair prone to shedding and starting to thin? Bain Prévention from Kérastase's \u003ca href=\"\/en\/collections\/specifique\"\u003eSpécifique\u003c\/a\u003e line - a dedicated daily-use shampoo that helps strengthen hair roots, energizes the scalp and adds instant volume to thinning hair.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhy does shedding-prone hair need a dedicated shampoo?\u003c\/h3\u003e\n\u003cp\u003eIncreased hair shedding usually stems from hair follicle aging, lack of blood flow to the scalp or buildup of residue that blocks the root. A regular shampoo cleans but doesn't energize. A dedicated shampoo like Bain Prévention stimulates the scalp, purifies the follicles and prepares the scalp for further anti-hair loss treatments.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhat is Bain Prévention\u003c\/h3\u003e\n\u003cp\u003eBain Prévention - daily-use shampoo from Kérastase's Spécifique line. Enriched with a pro-active complex that stimulates the scalp and strengthens the hair fiber from the root. Suitable for men and women experiencing increased shedding or thinning hair.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin: 12px 0;\"\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Pro-active complex - stimulates the scalp and encourages micro blood flow\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Vitamin B6 - strengthens the hair fiber and supports renewal\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Amino acids - nourish the scalp and the hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Light formula - does not weigh down fine or thinning hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eResults\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin: 12px 0;\"\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Reduction in shedding from breakage\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Instant volume for thinning hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Energized, balanced scalp\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Fuller texture and denser-looking hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage gently to lather. Massage the scalp with your fingertips for a minute before rinsing - the massage is essential to activate the stimulating complex. Rinse thoroughly. Use daily or every other day.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #1a1a1a; color: #f5e6c8; padding: 20px; border-left: 4px solid #d4af6e; margin: 24px 0;\"\u003e\n  \u003ch3 style=\"color: #d4af6e; margin: 0 0 10px 0; border: none; padding: 0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n  \u003cp style=\"color: #f5e6c8; margin: 0; line-height: 1.7;\"\u003eThis shampoo works best when paired with a dedicated anti-hair loss serum (like Sérum Anti-Chute Fortifiant from Genesis). The shampoo preps the scalp and opens the follicles, and the serum penetrates much more effectively. Patience of 6-8 weeks to see real change.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I shampoo with it every day?\u003c\/strong\u003e\u003cbr\u003eYes - the formula was designed for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for men and women?\u003c\/strong\u003e\u003cbr\u003eAbsolutely - it is not gender-specific.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long until I see results?\u003c\/strong\u003e\u003cbr\u003eThe scalp feels energized right after the first wash. For real reduction in shedding - 6-8 weeks of consistent use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":11008490700857,"sku":"3474636397433","price":129.9,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636397433_EN_01_6e377cf4-01a8-4f93-99fd-4aa545e74424.jpg?v=1780833201"},{"product_id":"cure-anti-chute-genesis-10x6ml-kerastase","title":"Cure Anti-Chute Intensive Genesis 10x6ml - Intensive Anti-Hair Loss Ampoules","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003cp\u003e\u003cem\u003eHair starting to feel thinner, shedding more than usual or losing density? Cure Anti-Chute Intensive from Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range is a targeted scalp ampoule treatment that reduces hair loss and strengthens the root - leave-in.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Cure Anti-Chute Intensive 10x6ml\u003c\/h3\u003e\n\u003cp\u003eAn intensive scalp ampoule treatment from the Genesis range, for hair prone to shedding and thinning. The 10-ampoule format is ideal as a starter or seasonal boost. Built on Aminexil 1.5% - strengthens the root and slows the rate of shedding.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Aminexil 1.5% - softens collagen build-up around the follicle and strengthens the hair root to reduce shedding\u003c\/li\u003e\n\u003cli\u003e- Ramnoze - a plant-derived sugar molecule, an anti-aging ingredient that restores elasticity to the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Clinically proven reduction in the rate of hair shedding\u003c\/li\u003e\n\u003cli\u003e- Less breakage during styling and washing\u003c\/li\u003e\n\u003cli\u003e- Hair feels thicker and stronger\u003c\/li\u003e\n\u003cli\u003e- Improved volume, shine and flexibility\u003c\/li\u003e\n\u003cli\u003e- No greasy feel at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOn a dry or towel-dried scalp. One ampoule, in circular motions over the thinning areas, section by section. Massage with your fingertips. Do not rinse. For best results, follow with the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e. If the scalp is sensitive or itchy, combine with \u003ca href=\"\/en\/products\/ampoules-cure-apaisante-genesis-10x6ml-kerastase\"\u003eCure Apaisante\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eShedding is seasonal - spring and autumn especially. The 10-ampoule format is the perfect start to see whether your scalp responds. Slow massage, no rinsing, then move on to the daily serum. Consistency is the secret.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will I see results?\u003c\/strong\u003e\u003cbr\u003eA noticeable reduction in shedding after about 6 weeks of regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it differ from the 42-ampoule format?\u003c\/strong\u003e\u003cbr\u003eThe 10 format is for starting out or a seasonal boost; the \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-42x6ml-kerastase\"\u003e42-ampoule\u003c\/a\u003e format is the full cure for 6 consecutive weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I rinse it out?\u003c\/strong\u003e\u003cbr\u003eNo - leave-in, it stays on the scalp.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on every order over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for personal advice? Phil \u0026 Joe salon, 13 Frishman St, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"10","offer_id":11008710639673,"sku":"3474637275853","price":320.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637275853_EN_01_scaled_55a6b3b4-d86a-4146-8627-301feaba2953.jpg?v=1780835122"},{"product_id":"spray-stimuliste-anti-hair-loss-125ml-kerastase","title":"Spray Stimuliste Spécifique 125ml - Stimulating Anti-Hair Loss Spray","description":"\u003cdiv\u003e\n\n\u003cp\u003e\u003cem\u003eHair that has started to thin and new strands grow back too slowly? Spray Stimuliste from Kérastase's \u003ca href=\"\/en\/collections\/specifique\"\u003eSpécifique\u003c\/a\u003e line - treatment spray to strengthen thinning hair for women and men, that energizes the scalp and encourages regrowth of strong hair fibers.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhy does thinning hair need a stimulating spray?\u003c\/h3\u003e\n\u003cp\u003eHair thinning usually stems from hair follicle aging, lack of blood flow to the scalp and a shortened hair life cycle. Shampoo alone won't be enough; you need a dedicated spray that stays on the scalp, energizes the follicles, extends hair life and helps grow strong hair fibers.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eWhat is Spray Stimuliste\u003c\/h3\u003e\n\u003cp\u003eSpray Stimuliste - leave-in treatment spray from Kérastase's Spécifique line. Enriched with the unique Aminexil® molecule from L'Oréal laboratories, together with Vitamin PP, Arginine and Glucolipid GL. Suitable for women and men experiencing hair thinning.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin: 12px 0;\"\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Aminexil® - unique molecule to prevent premature aging of hair follicles\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Vitamin PP (Niacinamide) - stimulates scalp blood flow\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Arginine - amino acid that stimulates hair fiber production\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Glucolipid GL® - stimulating glucose + nourishing lipid (registered patent)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eResults\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin: 12px 0;\"\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Stimulates hair production\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Improves hair density\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Prevents premature follicle aging\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Strengthens weak, brittle hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 8px;\"\u003e- Suitable for daily leave-in use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray 10 presses directly into the hair roots and distribute evenly on the scalp. Can be sprayed on dry hair or after towel-drying. Do not rinse - style as usual. Daily use for best results.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #1a1a1a; color: #f5e6c8; padding: 20px; border-left: 4px solid #d4af6e; margin: 24px 0;\"\u003e\n  \u003ch3 style=\"color: #d4af6e; margin: 0 0 10px 0; border: none; padding: 0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n  \u003cp style=\"color: #f5e6c8; margin: 0; line-height: 1.7;\"\u003eStimuliste works best when used on a clean, prepared scalp - after washing with \u003ca href=\"\/en\/products\/bain-prevention-anti-hair-loss-250ml-kerastase\"\u003eBain Prévention\u003c\/a\u003e or \u003ca href=\"\/en\/products\/bain-divalent-specifique-250ml-kerastase\"\u003eBain Divalent\u003c\/a\u003e and a light towel-dry. A 30-second short massage after spraying drives the active deeper into the follicle. Patience of 8-12 weeks to see a change in density.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px; margin: 28px 0 12px 0;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes - the formula was designed for daily use and that's essential for results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference from the Genesis anti-hair loss serum?\u003c\/strong\u003e\u003cbr\u003eStimuliste focuses on energizing the scalp and activating dormant follicles. Sérum Anti-Chute Fortifiant from Genesis focuses on strengthening the existing hair and preventing breakage. The two complement each other.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to rinse before styling?\u003c\/strong\u003e\u003cbr\u003eNo - the spray absorbs fast and leaves no sticky feel. You can style as usual.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on all orders over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in a personal consultation? Phil \u0026 Joe Salon, 13 Frishman Street, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":18782504747065,"sku":"3474636397570","price":239.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636397570_EN_01_41c36634-79af-41b2-b50b-820885988cdc.jpg?v=1780833254"},{"product_id":"defense-thermique-genesis-150ml-kerastase","title":"Défense Thermique Genesis 150ml - Heat Protection Emulsion for Thinning Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe heat-protection emulsion of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a strengthening emulsion that helps reduce hair breakage and protects it from heat. Designed for dry hair prone to breakage and shedding. Enriched with Edelweiss flower extract - it protects the hair from breakage, provides moisture and does not weigh it down or cause frizz.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProtects against heat up to 230°C.\u003c\/li\u003e\n\u003cli\u003eReduces hair breakage and thinning caused by breakage.\u003c\/li\u003e\n\u003cli\u003eEnriches the hair with optimal moisture.\u003c\/li\u003e\n\u003cli\u003eEases styling and helps with detangling.\u003c\/li\u003e\n\u003cli\u003eNo weighing down and no frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter towel-drying the hair, use 2 to 4 pumps depending on the length and thickness of the hair. Spread to the ends and comb, then dry with a hair dryer or naturally. After drying, apply a little more to prevent frizz and add shine. No rinsing.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eUse before heat styling, after the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e cleansing bath. To treat shedding, add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe protective layer before the blow-dry or the flat iron - up to 230°. No rinsing. A must if you use heat on thinning hair.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":18782989320249,"sku":"3474636857975","price":179.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857975_EN_01_38c0c4b0-bee9-4155-b3ec-5d3ec30ed3b7.jpg?v=1780833302"},{"product_id":"serum-anti-chute-fortifiant-genesis-kerastase","title":"Sérum Anti-Chute Fortifiant Genesis 90ml - Daily Anti-Shedding Strengthening Serum","description":"\u003cdiv\u003e\n\u003cp\u003eThe daily serum of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a leave-in treatment to strengthen weak hair prone to breakage. Enriched with a powerful blend of Aminexil, Edelweiss flower extract and Ginger root - it improves hair resilience, helps reduce thinning and enhances its natural beauty. With daily use it soothes and reinforces the scalp's protective barrier.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRe-anchors the hair fiber to the root.\u003c\/li\u003e\n\u003cli\u003eActs effectively against hair thinning after six weeks of use.\u003c\/li\u003e\n\u003cli\u003eSoothes and reduces itching and scalp discomfort.\u003c\/li\u003e\n\u003cli\u003eStrengthens the scalp and improves the function of its barrier.\u003c\/li\u003e\n\u003cli\u003eLeaves no greasy feel at the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse once a day, morning or evening, for six months. On a dry or towel-dried scalp, part the hair into four sections and apply one dose to each (four doses per treatment). Massage gently, let the serum absorb, and do not rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAminexil 1.5%\u003c\/strong\u003e - helps strengthen the hair's anchoring in the scalp and prevents the hardening of collagen around the hair follicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e - helps improve micro-circulation in the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor an intensive anti-shedding treatment, start with a \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003eCure Anti-Chute Intensive\u003c\/a\u003e course for 6 weeks, then switch to the daily serum for maintenance. Combine with the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e bath for gentle cleansing that prepares the scalp.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe daily serum for the anti-shedding routine. Four doses on the scalp, massage, no rinsing. Six months of consistency - and it works.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31685136646167,"sku":"3474636858002","price":220.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636858002_EN_01_8dc8b25b-7434-48e9-8b00-abc9c8b19695.jpg?v=1780833349"},{"product_id":"bain-hydra-fortifiant-genesis-500ml-kerastase","title":"Bain Hydra-Fortifiant Genesis 500ml - Strengthening Shampoo Family Size for Weak Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe family-size bath of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: strengthening shampoo for fine, delicate and brittle hair prone to oiliness - 500ml for consistent care. Cleanses gently and strengthens the hair fiber to reduce the risk of hair thinning due to breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair is more resilient.\u003c\/li\u003e\n\u003cli\u003eHair is rich in moisture and softness.\u003c\/li\u003e\n\u003cli\u003eHair 3x shinier.\u003c\/li\u003e\n\u003cli\u003eSense-awakening wash experience.\u003c\/li\u003e\n\u003cli\u003e97% formulas sourced from natural ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. On the first wash, massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eFor best results, pair the bath with the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, add the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e once a week, the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, and protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe family size for a daily routine. If you're using this shampoo every day - this version saves months of routine.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":32917209612311,"sku":null,"price":239.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/bain_hydra_fortifiant_genesis_500ml.jpg?v=1783021938"},{"product_id":"fondant-renforcateur-genesis-200ml-kerastase","title":"Fondant Renforçateur Genesis 200ml - Strengthening Conditioner for Weak Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe conditioner of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a strengthening conditioner that cares for weak hair prone to breakage. The rich, creamy formula protects hair from breakage and gives a light finish. Enriched with Edelweiss flower extract and Ginger root - it helps rebuild the hair fiber and reduce the risk of hair thinning.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps detangle easily.\u003c\/li\u003e\n\u003cli\u003eContributes to rebuilding the hair fiber.\u003c\/li\u003e\n\u003cli\u003eImproves hair resilience and elasticity.\u003c\/li\u003e\n\u003cli\u003eMakes combing easier.\u003c\/li\u003e\n\u003cli\u003eLight finish without weighing down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and towel-drying, apply to the hair. Massage from mid-lengths to the ends. For a light, voluminous look, avoid applying to the roots. Leave on for 2-3 minutes, emulsify and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eUse the conditioner after the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e bath. Once a week, swap it for the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e for an intensive treatment, and add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eA daily conditioner for thinning hair. Not heavy, detangles, gives elasticity without flattening. Apply from mid-lengths to ends.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":38023938769088,"sku":"3474636857883","price":164.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857883_EN_01_fe360e41-ba78-4788-8018-707b608954c9.jpg?v=1780833350"},{"product_id":"masque-reconstituant-genesis-200ml-kerastase","title":"Masque Reconstituant Genesis 200ml - Strengthening Mask for Brittle Hair","description":"\u003cdiv\u003e\n\u003cp\u003eThe intensive mask of the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range by Kérastase: a hair mask that helps reduce hair thinning and strengthen weakened hair prone to breakage. Enriched with a blend of Edelweiss flower extract and Ginger root - it nourishes, detangles and strengthens damaged areas of the hair fiber.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides intensive nourishment from mid-lengths to the ends.\u003c\/li\u003e\n\u003cli\u003eGently detangles.\u003c\/li\u003e\n\u003cli\u003eHelps regenerate the hair fiber.\u003c\/li\u003e\n\u003cli\u003eStrengthens damaged areas of the fiber.\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and a first towel-dry, apply to the hair, massage from the scalp to the ends, and leave on for five minutes before rinsing.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect against external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe complete routine\u003c\/h3\u003e\n\u003cp\u003eUse the mask once a week after the \u003ca href=\"\/en\/products\/bain-nutri-fortifiant-genesis-250ml-kerastase\"\u003eBain Nutri-Fortifiant\u003c\/a\u003e bath. On other days, swap it for the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, and add the daily serum \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eOnce a week instead of the conditioner, for an intensive treatment. From mid-lengths to ends, five minutes. The deep strengthening of the Genesis routine.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eDiscover all \u003ca href=\"\/en\/collections\/conditioners-masks\"\u003eKérastase Masks and Conditioners\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"200ML","offer_id":38023974060224,"sku":"3474636857937","price":209.9,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474636857937_EN_01_e98cf752-2c00-4332-bcc1-4429fea4f5f9.jpg?v=1780833350"},{"product_id":"cure-anti-chute-genesis-42x6ml-kerastase","title":"Cure Anti-Chute Intensive Genesis 42x6ml - Intensive Anti-Shedding Scalp Ampoules","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003cp\u003e\u003cem\u003eIncreased shedding or thinning that follows you through a whole season? Cure Anti-Chute Intensive 42x6ml from Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range is the full cure - 42 ampoules for a continuous 6-week treatment, one ampoule a day, to reduce shedding and strengthen the root.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhy the full 42x6ml format\u003c\/h3\u003e\n\u003cp\u003eAnti-shedding works through consistency. 42 ampoules cover exactly 6 weeks of daily treatment - the full protocol that delivers the clinically proven result. This is the format for those who already know their scalp responds and want to go through the complete cure, at a lower cost per ampoule.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eWhat is Cure Anti-Chute Intensive\u003c\/h3\u003e\n\u003cp\u003eAn intensive scalp ampoule treatment from the Genesis range, for hair prone to shedding and thinning. Built on Aminexil 1.5% - strengthens the root and slows the rate of shedding. Leave-in.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Aminexil 1.5% - softens collagen build-up around the follicle and strengthens the hair root to reduce shedding\u003c\/li\u003e\n\u003cli\u003e- Ramnoze - a plant-derived sugar molecule, an anti-aging ingredient that restores elasticity to the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e- Clinically proven reduction in the rate of hair shedding\u003c\/li\u003e\n\u003cli\u003e- Less breakage during styling and washing\u003c\/li\u003e\n\u003cli\u003e- Hair feels thicker and stronger\u003c\/li\u003e\n\u003cli\u003e- Improved volume, shine and flexibility\u003c\/li\u003e\n\u003cli\u003e- No greasy feel at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOne ampoule a day, for 6 consecutive weeks, especially in transitional seasons. On a dry or towel-dried scalp, in circular motions over the thinning areas, section by section, 3 times. Massage with your fingertips. Do not rinse. To maintain results after the cure, follow with the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e. If the scalp is sensitive, combine with \u003ca href=\"\/en\/products\/ampoules-cure-apaisante-genesis-10x6ml-kerastase\"\u003eCure Apaisante\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip, Kérastase Ambassador\u003c\/h3\u003e\n\u003cp style=\"color:#f5e6c8;margin:0;line-height:1.7;\"\u003eThe full cure is the right investment once you've decided to tackle shedding seriously. One ampoule a day, at the same time, turns it into a habit. After the 6 weeks - don't stop: move on to the daily serum to maintain. That's how you keep what you gained.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will I see results?\u003c\/strong\u003e\u003cbr\u003eA noticeable reduction in shedding towards the end of the cure, after about 6 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it differ from the 10-ampoule format?\u003c\/strong\u003e\u003cbr\u003eThe \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003e10-ampoule\u003c\/a\u003e format is for starting out or a seasonal boost; the 42 format is the full cure for continuous treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I rinse it out?\u003c\/strong\u003e\u003cbr\u003eNo - leave-in, it stays on the scalp.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping on every order over 250 ₪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for personal advice? Phil \u0026 Joe salon, 13 Frishman St, Tel Aviv.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":41518990262464,"sku":"3474637275785","price":790.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637275785_EN_01_bbcfb382-9e4e-4d04-b3fb-1dd0fd2b3f51.jpg?v=1780833384"},{"product_id":"box-genesis-kerastase-2026","title":"Box Genesis 2026 - Kit","description":"\u003cdiv\u003e\n\u003cp\u003eAn exclusive Kérastase holiday set from the \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e range for Passover 2026, dedicated to strengthening fine and fragile hair. The set contains three products: the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e cleansing bath (250 ml) for gentle, strengthening cleansing, the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask (500 ml) for intensive treatment, and an Elixir Ultime oil (30 ml) that gives shine and radiance to lifeless hair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45454378139840,"sku":null,"price":470.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/5907882086786-1_cb817ffd-7d4f-4714-8bb8-930f87565dc4.jpg?v=1775544287"},{"product_id":"cure-densifique-42x6ml-kerastase","title":"Cure Densifique 42x6ml - Ampoule Treatment for Hair Lacking Density","description":"\u003cp\u003e\u003cstrong\u003eFor whom?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHair lacking density.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does it do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDelivers texture and resilience to the hair. The hair is renewed from root to ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it work?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStemoxydine: mimics the activity of cells in the environment that's best for them and gives their activation space.\u003c\/p\u003e\n\u003cp\u003eHyaluronic acid: a natural salt that enriches the hair deeply and delivers resilience and beauty.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFirst, add the activator above the center.\u003c\/p\u003e\n\u003cp\u003eSecond, spray on washed and naturally dried hair. Massage along the hair, and rinse thoroughly.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47084206227648,"sku":"3474637277796","price":910.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637277796_EN_01_scaled_0f06de96-c76d-4cdf-8200-4afca3b1066b.jpg?v=1780835119"},{"product_id":"bain-genesis-homme-250ml-kerastase","title":"Bain de Force Quotidien Genesis Homme 250ml - Strengthening Purifying Shampoo for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eBain de Force Quotidien\u003c\/em\u003e is a strengthening purifying shampoo for daily use, designed for men with weak and fragile hair prone to thinning. The shampoo thoroughly and gently cleanses the scalp, removes oil buildup and delivers a cool refreshing feel, while strengthening hair fibers from the root.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and purifies the scalp from the root for stronger, shinier hair\u003c\/li\u003e\n\u003cli\u003eStrengthens hair fibers and helps reduce thinning caused by breakage\u003c\/li\u003e\n\u003cli\u003eTriple action: scalp, hair and beard\u003c\/li\u003e\n\u003cli\u003e94% of users report satisfaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage gently into a lather, and rinse thoroughly. Can be applied twice for deep cleansing. Also suitable for use on the beard.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure and protects from heat damage and UV rays\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from harmful external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eFor men starting to notice loss of density - the cool feel of Bain de Force Quotidien isn't just refreshing, it indicates menthol that encourages circulation in the scalp. Work it for a minute in a circular massage before rinsing - it prepares the scalp for the action of the serum that follows.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-homme-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/spray-force-epaississant-genesis-homme-150ml-kerastase\"\u003eSpray de Force Épaississant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/cire-epaisseur-texturisante-genesis-homme-75ml-kerastase\"\u003eCire d'Épaisseur Texturisante\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215478800576,"sku":"3474637077525","price":135.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077525_EN_01_cf7368d6-f408-4cea-b0f2-704ced966a1e.jpg?v=1780833291"},{"product_id":"spray-force-epaississant-genesis-homme-150ml-kerastase","title":"Spray de Force Épaississant Genesis Homme 150ml - Thickening Spray for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSpray de Force Épaississant\u003c\/em\u003e is a strengthening thickening spray for men with weak hair prone to thinning. The spray thickens the hair fibers and creates an instant feeling of fuller and stronger hair from the root, without any sticky feel.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly thickens the hair fiber for a fuller hair look\u003c\/li\u003e\n\u003cli\u003eDelivers volume to the hair for 24 hours\u003c\/li\u003e\n\u003cli\u003eProvides natural texture from the root\u003c\/li\u003e\n\u003cli\u003eLightweight feel - not sticky and not weighing down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray into the palms and apply to damp hair, especially at the root areas. Style as desired and blow-dry. Don't rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe secret of this spray is to apply it on damp hair after toweling, not dry. The combination of moisture and the polymers creates a real thickening feel. After that, a light blow-dry from root upward - and the difference in volume is felt immediately.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/bain-genesis-homme-250ml-kerastase\"\u003eBain de Force Quotidien\u003c\/a\u003e, \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-homme-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/cire-epaisseur-texturisante-genesis-homme-75ml-kerastase\"\u003eCire d'Épaisseur Texturisante\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215484698816,"sku":"3474637077501","price":185.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077501_EN_01_1f5c9b5f-3af5-4c2e-a013-722901d37361.jpg?v=1780833290"},{"product_id":"serum-anti-chute-fortifiant-genesis-homme-kerastase","title":"Sérum Anti-Chute Fortifiant Genesis Homme 90ml - Anti-Shedding Strengthening Serum for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSérum Anti-Chute Fortifiant\u003c\/em\u003e is a daily leave-in treatment for men, designed for weak and fragile hair prone to thinning from the scalp to the hair length. The serum strengthens hair roots, slows the thinning process and soothes the scalp for a pleasant feel throughout the day.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSlows the hair thinning process\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair fiber from the root\u003c\/li\u003e\n\u003cli\u003eSoothes the scalp and reduces itching\u003c\/li\u003e\n\u003cli\u003ePreserves the natural protective barrier of the scalp skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOnce a day, in the morning or before bed, for at least 6 weeks. Apply 4 doses (one pipette up to the mark) on dry or towel-dried scalp, area by area. Don't rinse.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAminexil - softens collagen buildup around hair follicles to strengthen the roots and slow the thinning rate\u003c\/li\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThis serum requires consistency - not a day or two, but at least 6 consecutive weeks to see a real change. The daily rhythm and the Aminexil work beneath the scalp skin, and that takes time. Preferably at night, on a clean and dry scalp, and sleep with it on.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/bain-genesis-homme-250ml-kerastase\"\u003eBain de Force Quotidien\u003c\/a\u003e, \u003ca href=\"\/en\/products\/spray-force-epaississant-genesis-homme-150ml-kerastase\"\u003eSpray de Force Épaississant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/cire-epaisseur-texturisante-genesis-homme-75ml-kerastase\"\u003eCire d'Épaisseur Texturisante\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215493972160,"sku":"3474637077495","price":220.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077495_EN_01_c1f01f52-64f1-4174-a3c9-dabca01e2048.jpg?v=1780833290"},{"product_id":"cire-epaisseur-texturisante-genesis-homme-75ml-kerastase","title":"Cire d'Épaisseur Texturisante Genesis Homme 75ml - Thickening Texturizing Clay for Men","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eCire d'Épaisseur Texturisante\u003c\/em\u003e is a styling and instant thickening clay for men with weak and thinning hair. Leave-in, it thickens hair fibers for a full and natural look. With medium hold strength that preserves hair flexibility, and an elegant matte finish particularly suited for styling short hair.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly thickens the hair for a fuller hair look\u003c\/li\u003e\n\u003cli\u003eAdds texture and allows easy styling\u003c\/li\u003e\n\u003cli\u003eMatte finish - not shiny and not sticky\u003c\/li\u003e\n\u003cli\u003eMedium hold strength that preserves hair flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between the palms, apply to wet or dry hair and style as needed. Don't rinse. Friendly for daily use.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin - an amino acid complex that restores and strengthens the hair fiber structure\u003c\/li\u003e\n\u003cli\u003eGinger root - protects from external factors and supports hair cell renewal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThis clay loves warmth - warm it well between the palms before applying, and the distribution will be much more even. For a natural undone look, use a small amount (pea-sized) and work from the ends toward the root, not the other way.\u003c\/p\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cem\u003eKérastase Ambassador\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"border-top:1px solid #d4af6e;padding-top:14px;margin-top:20px;\"\u003e\u003cstrong\u003eComplete your \u003ca href=\"\/en\/collections\/genesis-men\"\u003eGenesis Homme\u003c\/a\u003e routine:\u003c\/strong\u003e \u003ca href=\"\/en\/products\/bain-genesis-homme-250ml-kerastase\"\u003eBain de Force Quotidien\u003c\/a\u003e, \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-homme-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e, \u003ca href=\"\/en\/products\/spray-force-epaississant-genesis-homme-150ml-kerastase\"\u003eSpray de Force Épaississant\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47215579529408,"sku":"3474637077594","price":150.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637077594_EN_01_abb943b5-b405-4959-84ce-45ea3763fc6d.jpg?v=1780833291"},{"product_id":"bain-hydra-fortifiant-genesis-80ml-kerastase","title":"Bain Hydra-Fortifiant Genesis 80ml - Strengthening Shampoo Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe mini-format shampoo of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: a strengthening shampoo for weak and dry hair prone to breakage - 80ml for travel or to get acquainted with the product. Cleanses gently and strengthens the hair fiber to reduce the risk of hair thinning due to breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMore resilient hair.\u003c\/li\u003e\n\u003cli\u003eHair rich in moisture and softness.\u003c\/li\u003e\n\u003cli\u003e3x shinier hair.\u003c\/li\u003e\n\u003cli\u003eA sensorial washing experience.\u003c\/li\u003e\n\u003cli\u003e97% naturally-derived formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. In the first wash massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, combine the bath with the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, add the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask once a week, the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, and protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe small format of the classic Genesis base. Perfect for travel or to try before buying the 250ml.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47333389926592,"sku":"3474637319021","price":60.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/3474637319021_EN_01_scaled_cd08ed81-b236-4ff0-9977-4c14d2be8bed.jpg?v=1780835120"},{"product_id":"bain-nutri-fortifiant-genesis-80ml-kerastase","title":"Bain Nutri-Fortifiant Genesis 80ml - Nourishing Strengthening Shampoo Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe nourishing mini-format version of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: a strengthening shampoo for dry and weak hair prone to breakage - 80ml for travel or to get acquainted with the product. The rich formula delivers intensive nourishment from mid-lengths to ends, while reducing hair thinning caused by breakage.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e93.3% less hair breakage.\u003c\/li\u003e\n\u003cli\u003e93.3% more resilience and strength.\u003c\/li\u003e\n\u003cli\u003e49% increase in hair softness.\u003c\/li\u003e\n\u003cli\u003e65% more nourishment and moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse a coin-sized amount, distribute from roots to ends. In the first wash massage the scalp thoroughly, rinse. Repeat and focus on the lengths. Rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, combine the bath with the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask once a week, add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding, protect from heat with \u003ca href=\"\/en\/products\/defense-thermique-genesis-150ml-kerastase\"\u003eDéfense Thermique\u003c\/a\u003e, and for a light daily finish choose the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eThe nourishing version of Genesis in small format. Dry and weak hair that needs nourishment - try it before investing in the 250ml.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47334238257344,"sku":null,"price":60.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/Kerastase-Genesis-Bain-Nutri-Fortifiant-odzywcza-kapiel-do-wlosow-przeciw-utracie-gestosci-80ml.jpg?v=1770624261"},{"product_id":"fondant-renforcateur-genesis-75ml-kerastase","title":"Fondant Renforçateur Genesis 75ml - Strengthening Conditioner Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe mini-format conditioner of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: a strengthening hair conditioner for treating weak hair prone to breakage - 75ml for travel. The rich creamy formula protects the hair from breakage and delivers a light finish.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps with easy detangling.\u003c\/li\u003e\n\u003cli\u003eContributes to rebuilding the hair fiber.\u003c\/li\u003e\n\u003cli\u003eImproves hair resilience and flexibility.\u003c\/li\u003e\n\u003cli\u003eLight finish without weighing down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and toweling the hair, apply to the hair. Massage from mid-lengths to ends. Leave on for 2-3 minutes, work into a lather and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eUse the conditioner after the \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e shampoo. Once a week swap it for the \u003ca href=\"\/en\/products\/masque-reconstituant-genesis-200ml-kerastase\"\u003eMasque Reconstituant\u003c\/a\u003e mask for intensive care, and add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eTravel format for the Genesis conditioner. Also works as an extra product in the gym bag.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47334575210688,"sku":null,"price":65.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/kerastase-genesis-fondant-renforcateur-75ml.webp?v=1770624555"},{"product_id":"masque-reconstituant-genesis-75ml-kerastase","title":"Masque Reconstituant Genesis 75ml - Strengthening Mask for Fragile Hair Travel Size","description":"\u003cdiv\u003e\n\u003cp\u003eThe mini-format mask of Kérastase's \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e line: an intensive hair mask that helps reduce hair thinning and strengthen weakened hair prone to breakage - 75ml for travel. Enriched with a combination of edelweiss flower extract and ginger root.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers intensive nourishment from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eDetangles gently.\u003c\/li\u003e\n\u003cli\u003eContributes to hair fiber renewal.\u003c\/li\u003e\n\u003cli\u003eStrengthens damaged areas of the fiber.\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter washing and initial towel-drying, apply to the hair, massage from the scalp to the ends, and leave on for five minutes before rinsing.\u003c\/p\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger root\u003c\/strong\u003e - known for its ability to protect from external aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss flower extract\u003c\/strong\u003e - rich in antioxidants, preserves the collagen level of the scalp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-left: 3px solid #d4af6e; padding-left: 12px;\"\u003eThe full routine\u003c\/h3\u003e\n\u003cp\u003eUse the mask once a week after the \u003ca href=\"\/en\/products\/bain-nutri-fortifiant-genesis-250ml-kerastase\"\u003eBain Nutri-Fortifiant\u003c\/a\u003e shampoo. On the other days swap for the \u003ca href=\"\/en\/products\/fondant-renforcateur-genesis-200ml-kerastase\"\u003eFondant Renforçateur\u003c\/a\u003e conditioner, and add the daily \u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant\u003c\/a\u003e to treat shedding.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-left:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003ePhil's tip\u003c\/h3\u003e\n\u003cp\u003eTravel format for the Genesis mask. Intensive 5-minute use, once a week.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eKérastase Ambassador\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47339436998848,"sku":null,"price":90.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/s-61e2d528e6263a87eeb82656ccddbcdb23de56f7.jpg?v=1770629283"},{"product_id":"serum-anti-chute-fortifiant-genesis-30ml-kerastase","title":"סרום Sérum Anti-Chute Fortifiant Genesis 30ml","description":"\u003cdiv dir=\"rtl\" style=\"text-align: right;\"\u003e\n\u003cp\u003eהגרסה בגודל מיוחד של הסרום היומי מסדרת \u003ca href=\"\/en\/collections\/genesis\"\u003eGenesis\u003c\/a\u003e של קרסטס: 30ml של טיפול ללא שטיפה לחיזוק שיער חלש הנוטה להישבר. אותה נוסחה מדויקת - ארגינין, שורש זנגוויל וקפאין - בפורמט מושלם להתנסות ראשונה, לנסיעות או כהשלמה לשגרה הקבועה.\u003c\/p\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eהיתרונות\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eמעגן מחדש את סיב השיער אל השורש.\u003c\/li\u003e\n\u003cli\u003eמסייע להפחית דילול שיער בשימוש עקבי.\u003c\/li\u003e\n\u003cli\u003eמרגיע ומפחית תחושת גירוד ואי-נוחות בקרקפת.\u003c\/li\u003e\n\u003cli\u003eמחזק את עור הקרקפת ומשפר את תפקוד מחסום הקרקפת.\u003c\/li\u003e\n\u003cli\u003eאינו מותיר תחושת שמנוניות בשורשים.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eלמי מתאים הפורמט הזה\u003c\/h3\u003e\n\u003cp\u003eמוצר בגודל מיוחד: 30ml הם הדרך החכמה להכיר את הסרום לפני מעבר לבקבוק המלא, לשמור על השגרה בנסיעות, או לתת במתנה. לשגרת אנטי-נשירה מלאה לאורך זמן, עברי ל\u003ca href=\"\/en\/products\/serum-anti-chute-fortifiant-genesis-kerastase\"\u003eSérum Anti-Chute Fortifiant Genesis 90ml\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eאופן השימוש\u003c\/h3\u003e\n\u003cp\u003eהשתמשי פעם ביום, בבוקר או בערב. על קרקפת יבשה או לאחר ייבוש במגבת, הפרידי את השיער לארבעה חלקים ומרחי מנה אחת על כל חלק. עסי בעדינות, הניחי לסרום להיספג ואל תשטפי.\u003c\/p\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eרכיבים פעילים\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eארגינין\u003c\/strong\u003e - חומצת אמינו החיונית לחיזוק סיב השיער מהשורש.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eשורש הזנגוויל\u003c\/strong\u003e - ידוע ביכולתו להגן מפני מפגעים חיצוניים.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eקפאין\u003c\/strong\u003e - תורם לשיפור המיקרו-סירקולציה בקרקפת.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"border-right: 3px solid #d4af6e; padding-right: 12px;\"\u003eהשגרה המלאה\u003c\/h3\u003e\n\u003cp\u003eלטיפול נשירה אינטנסיבי, פתחי בקור של \u003ca href=\"\/en\/products\/cure-anti-chute-genesis-10x6ml-kerastase\"\u003eCure Anti-Chute Intensive\u003c\/a\u003e, ולאחריו עברי לסרום היומי לתחזוקה. שלבי עם אמבט החפיפה \u003ca href=\"\/en\/products\/bain-hydra-fortifiant-genesis-250ml-kerastase\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e לניקוי עדין שמכין את הקרקפת.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#1a1a1a;color:#f5e6c8;padding:20px;border-right:4px solid #d4af6e;margin:24px 0;\"\u003e\n\u003ch3 style=\"color:#d4af6e;margin:0 0 10px 0;border:none;padding:0;\"\u003eהטיפ של פיל\u003c\/h3\u003e\n\u003cp\u003eהפורמט הזה הוא נקודת הכניסה המושלמת לשגרת אנטי-נשירה. מתחילים ב-30ml, מרגישים את ההבדל בקרקפת, וממשיכים בעקביות עם הבקבוק המלא. עקביות היא הסוד.\u003c\/p\u003e\n\u003cp style=\"margin-top:8px;font-style:italic;\"\u003eשגריר קרסטס\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eמשלוח חינם בכל הזמנה מעל 250 ש\"ח\u003c\/p\u003e\n\n\u003cp\u003eמעוניינת בייעוץ אישי? מספרת פיל אנד ג'ו, פרישמן 13, תל אביב.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48534887465152,"sku":"3474637319014","price":105.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/files\/genesis_serum_fortifiant_30ml.jpg?v=1783019552"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7882\/8345\/collections\/ANTI-HAIR_LOSS.jpg?v=1692174648","url":"https:\/\/philnjoe.com\/en\/collections\/anti-hair-loss.oembed?page=2","provider":"Phil\u0026Joe","version":"1.0","type":"link"}